Hygge (hoo-ga) is Danish for cozy

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Old News Is Good News

July 20, 2016

Just realized I never shared some recent press. We're always so excited for Hygge & West shout outs. They NEVER get old! Above, it's Vitamin C in Coastal Living, and below, Petal Pusher in Traditional Home!

And we loved seeing our fabrics in Cambria Style recently. Thank you, Kate!

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Pattern Players: J & J Design Group

July 12, 2016

Sarah Goodman Photography

Even the most Pinterest-worthy spaces can sometimes lack that certain something, that sense of coziness, that hygge (if you will) that takes them beyond the realm of glossy pages and perfect styling, and into the real-life possibility that you could actually live there. It's in that space, where beauty meets comfort, that the best interior designers can be found - and Jennifer and Joanna of J & J Design Group are among them.

Jen and Jo create spaces that begged to be used as much as admired. Through their use of color, pattern, texture, and careful space planning, the duo is able to build rooms that both capture their clients' visions and bear their own unmistakable twist. Evoking both an energizing cheerfulness and a peaceful sense of home in all of their work, we just had to find out more about the women behind designs.

Hygge & West: Together, the two of you have created some truly stunning spaces. How would you describe your style?

J&J Design Group: We like to describe our style as bright and fresh. We feel that keeping a serene base to our designs makes it easy to pop in punches of color, texture, and pattern. We feel that if you lay a solid "clean" foreground it keeps the design fresh and lets the colors shine.

H&W: What's your approach to interior design? Take us through your process, including inspiration.

J&J: We love to spend hours on Pinterest, just as much as the next girl. We love and embrace other creative people. We think that creativity is contagious. When you see a good idea from someone else it sparks a new idea and thought pattern for you to create something that is all your own. 

We love to bounce ideas off of one another - it always brings the design to the next level where the other person thinks of something maybe you wouldn't have. Oftentimes we both have similar ideas because our styles are so in sync with one another. We pull design boards together and send them to one another to look at and inject their ideas. We often have our own projects that we manage, so we each have the final say on the one we are managing but always welcome ideas from one another. Two heads are always better than one. Sometimes it can be tough to be creative on demand so we rely on each other to spark new ideas when we are feeling like we are having a "designer block."

John Woodcock Photography

H&W: Wallpaper seems to play an integral role in many of your projects. What's your favorite thing about wallpaper and what's one thing you wish people better understood about it?

J&J: Wallpaper is so dynamic, it can turn a design from good to great so quickly. We love all kinds of wallpaper, pattern, texture, large prints, geometric, curvilinear, and everything in between. Wallpaper can bring spaces that don't have a lot of opportunity for pattern - such as bathrooms, laundry rooms, and entryways - to the next level... and fast.

We wish people didn't have a bad taste in their mouth about wallpaper. We don't see it as much now as we used to. I think our demographic, which is 30-45 years old, has a picture of what their parents had in their house in the 80s. I know my mom was guilty of some horrible floral paper and even a border (or two) in almost every room, haha! We think the more people are exposed to Pinterest and design shows, they see that there are so many beautiful papers available these days.

H&W: You've used H&W in a few of your projects. Tell us a little bit about which papers you used and why.

J&J: We used Julia Rothman's Daydream in gold in a mud room (which hasn't yet been photographed). We paired that one with a navy and white cement tile that complemented each other so well. A little mud room with no personality is now one of our favorite rooms in the house!

John Woodcock Photography

Jo fell in love with the Daydream paper in blue when she saw it on Pinterest several years ago. She saved it and kept it in the back of her mind until the perfect room popped up to use it in. We love that nursery so much too!

Tessa Neustadt Photography

Laundry Studio's Diamante in turquoise we felt was a perfect backdrop for the L.A. nursery we did for Brooke from What's Up Moms. She wanted a serene, clean, and light and bright look. We love pattern so we love that this one had a white background with the green accents that kept it subtle with lots of style.

H&W: What's one pattern rule you always follow and one you always break?

J&J: One pattern rule that we always follow is to spread the scale of the patterns out through the room. If everything in the room is the same scale, they are sure to compete with one another.

One rule that we always have to remind ourselves is that there is always an exception to the rule, to push the envelope and try new things. You never know, it could be the next coolest thing. We always try to push the boundaries just a little.

J&J Design Group Flamingo Wall Decor

H&W: What space is a great place to add wallpaper, but is often overlooked? Why do you think it works there?

J&J: We feel that accent paint is a thing of the past but an accent wallpaper wall is almost always awesome. Inject a little pattern in your room. It can just be one wall, maybe a focal wall. It can work great just as long as it is balanced with other exciting items in the room.

H&W: 'Hygge' is the Danish concept of 'cozy,' whether that's a physical space or a feeling. How do you find or create hygge in your lives?

Jo: I find my Hygge with my husband Dave, my kiddos Marin (6) and Doran (3), and our rescue dog, Lucy. I am such a homebody. I love to spend time in my home office making things, designing on my computer, and being at home with my family. I have currently been working on some new wall décor to sell in our online shop.

Jen: I find my hygge with my family as well. My husband John, my kids, John (12), William (8), and Julia (15 months), and Murphy, our one-year-old Golden Retriever. With the craziness of owning a design business, it's always nice to come home to those smiling faces and just relax. We love to go on vacation (with Seattle and Puerto Rico being our favorite spots) because it's dedicated time where we can focus on our family.

Morning is my favorite time of the day, especially before the kids get up. I love to make myself a delicious coconut latte and take a look at Pinterest. There is so much good inspiration there! I love to pin ideas that speak to me, creating an online magazine that is all my style. I reference it all the time for inspiration for my projects. 

J&J Design Group Popsicle Wall Decor

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Pineapple Party in Florence

July 06, 2016

We're so happy to have our wallpaper represented at the lovely Baby Bottega in Florence, Italy!

They recently had a party there and the owner, Daisy, was kind enough to send us these pretty images.

We just love seeing our Pineapple wallpaper in the window! Ciao!

filed under: Wallpaper & Inspiration

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Happy 4th Weekend!

July 01, 2016

Have a safe, wonderful, hygge-filled, 4th of July! (Image via Eva Burns)

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Happy, Hygge Camper!

June 29, 2016

Nothing beats a wallpapered Airstream! We love this whole situation including our Knots (Gold) wallpaper.

Design by Lynne Knowlton in Style At Home Magazine. So, so fun!



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Perfect Fit!

June 27, 2016

I went to my first official bridal appointment last week. And what do you know? The wallpaper was a perfect fit!

Sisters, Kristin and Marisa, run their bridal boutique, Alt. Brides, out of the cutest truck ever. Wallpapered in our Diamante (Gray), it was love at first sight.

Marisa is getting married this summer and this here is similar to the style of dress she'll be wearing - so gorgeous!

You can read more here too!


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Behind the Scenes: Heath Ceramics Collection

June 24, 2016

How do Hygge & West patterns come to be? This is a question we hear a lot, and while every collection is different, we thought we'd share a peek into what inspired our newest designs with Heath Ceramics

Heath Ceramics is a iconic California brand with a name that's synonymous with gorgeous, top-of-the-line tile and ceramics. Endlessly inspired by the shapes, colors, and designs of their tiles, we teamed up with Heath to see if we could translate their 3D aesthetic into a 2D form. And we quickly learned that our inkling was correct: tile and wallpaper are a match made in heaven. Below, a little of what inspired the Heath designers and a look at our insanely fun photo shoot with the entire team:

What inspires the Heath design team?

"We're inspired by someone who is a master at their craft or profession. We're inspired by seeing art, architecture, everyday objects from the present and past of all cultures and by new things that shake up our perspective. And we're all inspired by the work that has been done before us here at Heath."

What does hygge mean to Heath?

"We find hygge from our pets! From sweet cats that follow us around to 180 pounds of furry Newfoundland laziness... and anything that enables us to spend more quality time with them."

What are some of your most joyful moments?

"Some of our most memorable small moments are when we solve a design problem in a way that feels right, like the moment when we realized that for our designs to feel 'Heath' we needed to close the computer and pick up a paintbrush or pencil. That was absolutely perfect."

What was Heath's process?

"The wallpaper [with Hygge & West] incorporates many of the values we hold dear in design at Heath. We designed the wallpaper with the big picture in mind: through our experience in designing and making Heath tile, we’ve learned a lot about how color, scale, pattern and texture work together to enrich and even form the foundation for the design of a room."

What was Heath's wallpaper vision?

"From our signature clean graphical style (playing with some of the shapes and geometries we’re familiar with in designing tile patterns and letting new geometries reveal themselves), to our strong yet muted color palette (inspired by our glazes), and commitment to handcrafting borne out in our very hand-intensive design exploration process – which included cut paper, brushes, paints … but not computers – and hand-drawn lines throughout the collection, the final designs very much retain their character of play, exploration and discovery."

Working with Heath was an eye-opening experience for us. Getting to see, firsthand, how some of the most talented designers in the business work and what inspires them in their process - it inspired us, too. And experiencing the collection come to life during our photo shoot got us thinking...

About our favorite part of the shoot process:

Aimee Lagos: It was really great to shoot at Heath’s studio in San Francisco. We usually shoot in our photographer’s studio, so it was fun to be “on location” and it was also great to have access to all the incredible stuff in their shop for props! We could have probably done twice as many photos as we did because there were so many beautiful items at our disposal. 

Christiana Coop: Same! It was really fun to be on location and have such easy access to so many gorgeous props to play around with!

About what makes this collection different from others we've worked on:

AL: We’re used to working with single designers so it was different to work with an entire team from Heath. It was really interesting to get insight into their design process. 

CC: Because it was inspired by their tiles, it has a much more unisex feel than most of our other patterns. The colors were also inspired by their glazes and feel really unique to the collection – muted, but still making a statement.

About which pattern surprised us the most:

AL: For me it would be Slice (Mist) which I wasn’t completely sold on because I’m not a huge pink fan. But the final product is just gorgeous and I’m already trying to figure out where I can use that paper. It’s always fun to see how papers come to life after looking at paint and pantone chips as well as images on monitors for weeks (or months) on end. Opening a new batch of strike offs and seeing the papers in person for the first time is one of my favorite things!

CC: I’ve been encouraging any friend who will listen to me to put up some Strike. At first I thought it felt a bit too simple (as I tend to lean towards as much pattern as possible), but I just really love how it looks on a wall and the hand drawn lines – all the colorways too are so cool and I can’t wait to see people start putting it up in their homes.


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