It’s always been our mission to make pattern accessible to everyone; pattern is what gives life its color, after all. With each new collection, we hope to connect with even more pattern lovers, and see more lives enriched by the joy pattern inspires. A decade after we founded Hygge & West, this goal still drives every collection we create. We hate to play favorites, but this is definitely the best part of our job.
Our Spring/Summer ‘19 collection is no exception. This collection gave us a welcome excuse to collaborate with an H&W veteran, Emily Isabella, as well as a brand new face, French illustrator Charlotte Janvier. Their fresh, playful patterns remind us that life is too short to be taken seriously, and that pattern, above all else, is about reconnecting with our most carefree selves.
This collection also marks a first for us: a brand new line of kids products and patterns, which our inner children are completely giddy over (more on that in the coming days!).
Lastly, Spring/Summer ‘19 gave us the opportunity to recreate some of our most popular wallpaper patterns as bedding and shower curtains or remix them in gorgeous new colorways that we believe will have you seeing these H&W classics in a whole different light.
We so hope you love this new collection as much as we loved bringing it to life.