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Hygge (hue-guh) is Danish for cozy

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What's On Your Shelf?

September 12, 2018

We've been so thrilled with all the positive feedback we've received about our book including some very special press shout-outs which we're rounding up here!

Martha Stewart Living Cover | Hygge & West Home Press

Martha Stewart Living | Hygge & West Home Press

What's on your shelf? Well... if you're Martha Stewart, it's our book!! What better way to start our press round up for Hygge & West Home than with the legend herself? We were so excited to see a book shout out in Martha Stewart Living this month. What a huge treat!

 Better Homes & Gardens | Hygge & West Home Press

Better Homes & Gardens | Otomi Wallpaper | Hygge & West Home

Better Homes & Gardens | Hygge & West Home Press

Hygge & West Home Design For A Cozy Life

We were also delighted to see our book in print in Better Homes & Gardens! They did a full five page sneak peek into Isabelle Dahlin's beautiful Ojai retreat.

Hygge & West Home Book in Vogue

Over on Vogue (we die!), they featured Angelina Rennell's "spaceship house," see more here!

Architectural Digest Get Clever Hygge & West Home Book

Architectural Digest's Get Clever dove into Christiana's pattern-filled apartment - here!

Artful Living Magazine | Hygge & West Home Book

And Artful Living took a trip up north into Aimee's cozy lake cabin - read more here!

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A Book Toast

August 31, 2018

Hygge & West Home: Design for a Cozy Life | Champagne Toast

We're truly thrilled with the response our book has received this week, so wanted to say CHEERS and THANK YOU for all your kind words about it! We'll be doing a big press round up next week as well as sharing our book tour events... Till then, have a wonderful long weekend!

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Hygge & West Home: Beyond the Book Part 2

August 28, 2018

Hygge & West Home

Creating a book is a real labor of love. Before the physical object comes to life, there are countless meetings, phone calls, drafts, revisions, shoots, and endless hours spent mulling over every detail of every aspect of every page. So for this edition of Beyond the Book, we decided to flip the script a bit and give you an inside glimpse of what it's like to write and design a book by having our book's editor, Melissa Andersen, interview us for a change. Keep reading for behind-the-scenes photos and memories (and read Part 1 of this series here)!

Hygge & West Home

Melissa Andersen: What was the process like for creating this book? Was it what you expected or drastically different? How was it working with the publisher to create what you envisioned while satisfying their needs?

Hygge & West: We were lucky to work with a really great team at Chronicle and they did a phenomenal job of breaking down the process for us. We told them when we got started that we are very deadline driven (as in, if we don’t have a deadline, it may not get done), so they helped us stay on track by communicating really clear deliverables and dates. We didn’t go into the project with a lot of expectations, though we were definitely surprised by the sheer volume of logistics—scouting locations, booking travel, providing info to the photographer, reviewing shots and providing retouching notes, tracking and reviewing interviews... the list goes on and on!

Daydream | Julia Rothman | Hygge & West

Goats and Daydream at Julie Backer's farmhouse

MA: What are you most proud of about this book (other than completing it!)?

Aimee Lagos: That we were able to accurately showcase the lovely homes and personalities of some of our close friends. And that those who weren’t friends before became friends as a result of the book.

Christiana Coop: That it is a true reflection of ourselves and our company. 

A serene moment at Angelina Rennell's home

MA: Were there any unforeseen challenges/obstacles during this process? How did you overcome them without sacrificing your vision for the book?

H&W: We didn’t have full control over the design, which I don’t think we realized, so there was more back and forth with Chronicle about different design elements than we anticipated. It basically came down to what we thought looked the best versus what they thought would sell the best. In the end, it all worked out and we love how it turned out, but it was just a longer process to get there than we imagined.

MA: What is your favorite thing about this book?

H&W: Our favorite thing is to be able to share it with our friends and family. We’re both so lucky to have many wonderful people in our lives that have been incredibly supportive of our business, so being able to share this with them feels really special.

MA: What's your most memorable moment of this entire process?

Nethercote gold wallpaper | Julia Rothman | Hygge & West

Champagne and (Nethercote) Gold—a perfect pairing!

AL: Not long after we signed the contract with the publisher, Christiana was out visiting for a photo shoot, and we shared a really nice bottle of champagne to celebrate. It was so exciting and glamorous, and because we hadn’t started we had no idea all of the work that we had waiting for us to make the book a reality over the next year and a half. We’ve had a lot of nice milestone moments in our business, but this one was especially exciting.

CC: The first photo shoot at Stephanie’s gorgeous cabin outside Jackson Hole was the most memorable. We stayed there two nights and just had the most wonderful time with her and her dog Paco. We woke up to snow the first day, which took the cozy factor to the next level, and that night we just sat around her table drinking wine, eating cheese, and chatting about life. It doesn’t get more hygge.

MA: Were there any "happy accidents" with the book that ultimately changed some aspect of it for the better?

H&W: The timing for Gemma’s chapter changed several times due to some unforeseen circumstances. It was originally scheduled to be at the tail end of our NYC shoot, which already involved five different locations. We were all so exhausted by that trip (and our photographer was not feeling at all well) that we were not sure we would have been able to do Gemma’s shoot successfully. As it worked out, we flew out for hers a few weeks later with fresh eyes and more energy, and we think that shoot turned out so lovely.

Aimee Lagos & Christiana Coop | Hygge & West

MA: What does the book mean to you on a personal level?

CC: It’s something I’ve wanted to do for a long time, so it feels like I legitimately accomplished a goal. I guess I’m not much of a goal setter, but this feels really good now that I’m thinking about it. Should I set more goals? :)

AL: We operate in a very digital space for the most part—our “store” is a website, we both work from home remotely collaborating every day, and our customers know us from our social presence. So it means a lot to me to have this physical thing that encapsulates who we are and what we do. It feels very real, tangible, and permanent.

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Hygge & West Home: Beyond the Book Part 1

July 09, 2018

Hygge & West Home | Stephanie HousleyStephanie Housley's stunning Jackson Hole home at dusk.

Working on our new book, Hygge & West Home, has been one of the most fun projects we've ever embarked on. We fell in love with every person we interviewed, every word they shared with us, and every home they welcomed us into. Deciding which interview answers and home photos made their way into the final book was incredibly hard (like I said, we loved them all!), but luckily we had our friends at Chronicle to help make the cut. Luckily, there are no page limits on the internet, so we can finally share these gems from the editing room floor! Keep reading for a behind-the-scenes look at what didn't make the book and a few sneak peeks of Hygge & West Home

Hygge & West Home | Katie Rodgers

A sneak-peek spread from Katie's interview in Hygge & West Home

KATIE RODGERS

Hygge & West Home | Katie Rodgers

Hygge & West: You grew up in a rural town outside of Atlanta, Georgia, and now you live in an apartment in New York City. How does life in the country differ from life in the city?

Katie Rodgers: It’s quite the change! Luckily, I had some smaller starter cities - Pittsburgh and Boston - along the way to help me adapt. But of course, there is no place like New York. I loved growing up in the South, surrounded by nature. I cherish that, but I never once thought about staying there. I always had my heart set on exploring what else was out there in the world. I wanted to see more. I decided to move to New York City four years ago and I’m so happy that I did. It’s a wonderful place to experience living in at least once in your life, if you have the chance.

H&W: What inspires your art and your style at home?

KR: I’m constantly inspired by nature, so I think you’ll find a lot of Earth elements in my home. I’m inspired by travel and art and simplicity. I love the thought of whimsical storytelling in homes and bringing in elements from my favorite childhood stories. I also want my home to have a sense of calm so that I am inspired to create.

Hygge & West Home | Julia Rothman

A sneak-peek spread from Julia's interview in Hygge & West Home

JULIA ROTHMAN

Hygge & West Home | Julia Rothman

The entirety of Julia's interview made it into the book, but somehow this beautiful photo of her home workspace didn't! We think this space is just too pretty not to share.

Hygge & West Home | Stephanie Housley

A sneak-peek spread from Stephanie's interview in Hygge & West Home

STEPHANIE HOUSLEY

Hygge & West Home | Stephanie Housley

H&W: Your rescue dog, Paco, couldn't be cuter. How has he affected the way you decorate? [H&W NOTE: Sadly, Paco has since passed away. We're so grateful that we got to capture this handsome, loving boy with his mom (above)!]

SH: Paco is a character and the best pal anyone could hope for. We always have to leave a large space for his dog bed (he is an Italian Mastiff), which I try to make as comfortable as possible. Other than that, we sometimes have to put away books and papers when we leave the house so he doesn’t chew them up. Depending on what type of pet you have and what their individual animal and personality qualities are, you need to work with those inherent traits and behaviors so that no one is disappointed.

Hygge & West Home | Stephanie Housley

H&W: What are your tips for others who work from home and want to create a space where they can feel comfortable, yet productive?

SH: I am big on functionality and making it easy to work. Whatever you spend most of your time doing, make sure you make that space the most conducive, comfortable, and functional to the type of job that you do. And know your downfalls - if you get distracted easily, make sure what you are looking at encourages focus. Make the tools you use regularly easy to assess, and make sure they are good ones.

Hygge & West Home | Stephanie Housley

H&W: What is your most prized possession in your home?

SH: The house and the land itself. I feel like I could fill it with a broad variety of things and feel equally excited to wake up every day. The things that we do have in the house are intentionally there, because they are useful or functional, and hopefully aesthetically pleasing, too. But being able to live and work in this space feels like the greatest prized possession I can imagine.

Hygge & West Home | Liz Kamarul

A sneak-peek spread from Liz's interview in Hygge & West Home

LIZ KAMARUL

Hygge & West Home | Liz Kamarul

Hygge & West: How does living on the go differ from a home that stays put? Where will you go?

Liz Kamarul: We plan to travel all across the Southern U.S. and to the East Coast, then decide if we want to go up or down from there. We're really excited about visiting the South in particular; neither one of us have ever been there. New Orleans, for example, has always been a dream for both of us. We both love to travel and have done a lot of it in our lives, but nothing long term like this. The amazing thing about traveling in the RV is that no matter where we visit, we never get homesick. As soon as we step inside, it feels comfortable and like home.

H&W: What are your tips and tricks for mixing pattern in a small space?

LK: When I pair patterns, I try to find a similar color scheme and then mix larger prints with smaller prints, or busy with simple. That balance helps calm the chaos.

 

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Cabin Sangria

July 02, 2018

 

Hygge & West Home Sneak Peek | Cabin SangriaHere's a quick little sneak peek from Hygge & West Home: Design for a Cozy Life! Yes, that's Aimee's infamous Cabin Sangria. We know, we know, it's not the most high brow situation in the world, but this is literally the thing I look most forward to when I go up to her cabin. All you do is mix Vanilla Coke Zero (or non-Zero) with inexpensive red wine to taste and pour over ice. It's delicious!

Cabin Sangria

Once you're done floating in the lake with your Cabin Sangria, head to the nearest fire pit with your family and friends, make s'mores and chat the night way. That's our other recipe for a wonderful summer weekend and/or a happy 4th of July!

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Behind the Scenes: Stephanie Housley, Wyoming

June 27, 2018

Hygge & West Book; Behind the Scenes; Paco the best dog

We're going to be sharing some behind-the-scenes from our book photo shoots over the next couple months, and what better way to start than with one of our most favorite trips to Stephanie Housley's (owner of Coral & Tusk) beautiful cabin in the woods outside Jackson Hole, Wyoming. First thing is first. Stephanie had the most wonderful dog, Paco, a mastiff rescue dog and truly the most gentle giant we've ever met. He sadly has since past away, and we feel lucky to have been able to spend some time with him.

Hygge & West Book; Behind the Scenes; Snow in the morning

We had scheduled the trip for the end of October hoping to set a cozy scene with some snow. When we arrived... no snow. When we woke up? SNOW! Also a stroke of good luck.

 H&W Book; Behind the Scenes; Workshop

H&W Book; Behind the Scenes; Workshop

We spent most of the time there working, we swear, but did swing in to town for a few more of Stephanie's pillows for the shoot from the lovely store, Workshop. Yes, we also did some personal shopping. And we loved meeting their shop dog too!

H&W Book; Behind the Scenes; Coral & Tusk

H&W Book; Behind the Scenes; Coral & Tusk

A couple action shots of Stephanie, Aimee and Paco :)

H&W Book; Behind the Scenes; Coral & Tusk sunrise walk

H&W Book; Behind the Scenes; Coral & Tusk sunrise walk

H&W Book; Behind the Scenes; Coral & Tusk sunrise walk

The last morning, we woke up early (in spite of possibly having too much red wine the night before) and took a sunrise walk. It was freezing, but well worth it.

H&W Book; Behind the Scenes; Jackson Hole airport

And then we were off, and leaving from one of the most beautiful airports we've even flown out of!

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Behind the Book Cover

June 08, 2018

 Hygge and West Home | Hygge & West Book | Book Cover

Did you hear the news? Our book, Hygge & West Home: Design for a Cozy Life, is now on pre-sale (order your copy here)! We ended up choosing our Nethercote pattern, designed by Julia Rothman, for the cover because it most closely reflected what's on the inside - classic, cozy, hygge, unique homes!

Behind the Book Cover

We'd considered doing our Daydream pattern, but... we weren't sure it felt connected enough to the home tours inside.

Behind the Book Cover

We were going to call it This is Home, but had a last minute change of heart. Which is extra lucky because another decor book just came out with that title. Phew!

Behind the Book Cover

We went through different layouts as well, but once you see the inside dividers, you'll see why we went with the diagonal cut. Plus we liked it the most.

Behind the Book Cover

Behind the Book Cover

We also considered pulling the cover image from a photograph from the inside (oooh, consider these a sneak peek of what's inside!). Some options above... But they didn't seem to capture the entirety of the content (and they were a challenge to crop correctly) so we landed on rolling with our pretty Nethercote pattern instead.

Behind the Book Cover

We're truly thrilled with how it turned out. We just received our author copies, and it was a true pinch-me-moment to see what we've been working on these past two years come to life!

 

 

 

 

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