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Wallpaper Two Ways: Helmsie

November 19, 2018

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Alyssa Alig Photography

From pattern and color flashcards to delicate and understated jewelry, Helmsie is a one-stop shop for the design-conscious momma and baby. Founded by good friends Sarah Howell and Karla Pruitt and based in Georgia, this children's lifestyle brand is the antidote to low-quality, big-box kids stores. The shop's offerings are inspired by the rich culture of the South and designed to be both functional and aesthetically pleasing, with a healthy dose of whimsy in every product. 

Piedmont Taupe wallpaper | Helmsie | Hygge & West

When it was time to find a fresh design perspective for our newest pattern, we just knew we had to tap these stylish mompreneurs. We caught up with Sarah and Karla about how Helmsie came to be, their distinctive mix of modern and nostalgia, and two (of the many!) ways they would style their regionally inspired Piedmont pattern. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photos by Danielle Hulsey Photography

Hygge & West: Tell us a little bit about your backgrounds and how Helmsie came to be. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

Sarah Howell: I live in Atlanta, Georgia with my husband, Nic, our two boys, Helms (4 years) and Lewis (1.5 years), and our black lab, Goodie. I grew up on a small farm outside of Bristol, Tennessee, and met Karla while living in Athens, Georgia, after graduating college. We lived down the road from one another in a little neighborhood called Normaltown. At the time, I was focusing on starting a career in Biomedical Engineering, but after Helms was born I felt a pull to stay home and spend most of my time there. Currently, I raise little humans, teach online courses for a university, and collect beaucoups of vintage jewelry, something my mama and I like to do together. For Helmsie, I primarily handle the business side of things and work with Karla on product development. I'm thankful to be paired up with someone so talented who can take our design from an idea to something we love. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

Karla Pruitt: I live in Athens, GA with my husband, Joseph, 4 year old daughter Lucie, and Okie the corgi. I'm originally from Merritt Island, Florida, and though my mom is Southern, I definitely never considered myself a Southerner. Even amongst Floridians, my family is markedly more sun-loving and water-sport obsessed than your average Sunshine State resident. I fell in love with the South when I moved to Savannah to go to college at SCAD. When we married, Joseph and I had no reason to move to Athens other than that we loved it. Our families lived far away and all over the country, but we were happy in this little college town. Sarah and I became fast friends, and when we had our first babies, decided we should combine our love of design to start Helmsie. Sarah would run the business for us, and her total modern-Southernness and excellent taste would be the guiding inspiration for my designs. My home textile design background and experience designing lots of different kinds of products for many brands prepared me to design products for our own brand. It's been so fun designing goods for Helmsie, informed by the last ten years of my product design experience and immersion in Southern culture.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

SH: Karla and I had dreamed about starting a business together for years. Our styles are similar and our strengths are different, so we thought we would complement one another well. Plus, we really like each other. Ha! My Helms and Karla's Lucie are a few months apart in age, and after they were born we knew we wanted to start a business together focusing on products for mothers and babies. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photos by Danielle Hulsey Photography

H&W: Your tagline is "Nostalgic and Modern Southern Goods for Momma and Babe." How do you find the perfect balance between nostalgia and modern design? How has the South influenced your work?

SH: If you come to visit us in our homes, you will find a happy mix of old and new: a new couch with reupholstered velvet side chairs from a grandmother and vintage Persian rugs paired with lamps from Target and vintage barware. Our personal style definitely spills over into our brand. We love the look and good design of vintage varieties with a muted color palette, but we also appreciate updated, more modern design and the freshness that comes from a mix of styles. 

Collectively, we have both lived in many places around the South. We are undoubtedly and happily influenced by the warm nature of the South: the people, the landscapes, and the good antiquing. Our hope is that our brand reflects the rich and unique culture of the place we call home. It is important to us that Helmsie showcase a new South that is modern and welcoming, yet still boasts of richness in style, and timeless charm for which it is known.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

H&W: There's a real movement in children's products that are both age-appropriate and aesthetically pleasing, and that's exactly where Helmsie lives. Why is it important to you to create children's products that are both functional and well designed?

SH: When we became mothers a few years back, we each had a difficult time outfitting our nursery in a way that blended well with the rest of our home. The products and brands we were drawn to were mostly high-end and though we didn't mind splurging on a few of those items, we knew in the back of our minds that we would be adapting these rooms in a short time to accommodate toddlers. Helmsie was partly born out of a desire to produce well-designed products that parents wouldn't stress over buying. Though we made a decision to keep most of our price-points in an average range, we refused to compromise on quality and take great care to ensure that our products, such as our flash cards, stand up to the test of toddler hands. Our products are designed with both the parent and little in mind, something they both can love together. It doesn't have to be one way or the other and that is where we think Helmsie shines.

Piedmont Indigo wallpaper | Helmsie | Hygge & West

Piedmont Mist wallpaper | Helmsie | Hygge & West

H&W: We're over the moon to launch our new wallpaper pattern, Piedmont, with you! Tell us a little bit about the design process, what inspired you, and why you selected the colorways you did. 

SH: To say we are excited would be an understatement. We are thrilled with how the paper turned out and so grateful to get the opportunity to partner with H&W. Piedmont is inspired by our most popular fine art print, “The Hunt.” It is one of the first pieces of art that we created for Helmsie. The scene is inspired by the South, mainly Georgia. If you were to take a walk through the woods in South Georgia, you would likely see all of the featured flora and fauna: foxes, rabbits, quail, blackberries, peaches, thistles. The ginkgo leaves are inspired by Athens, where we met. The streets of Normaltown are bright yellow in the Fall and it is one of our favorite things about that little city. Karla’s background in pattern design is always informing her new artwork, and she drew “The Hunt”  in a reflected style like a damask.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

She is also a stickler for a good repeat and spent a lot of time getting it just right. We like to think the animals and other design elements in the pattern are perfect for kids or adults, a balance we are always striving for with Helmsie goods.

Piedmont Pine wallpaper | Helmsie | Hygge & West

We picked colors we have always loved and use often in our own homes. The Taupe version would look so great as a backdrop for a gallery wall and the Pine colorway could make a great statement with so much contrast between the white ground and the printed colors.

Wallpaper Two Ways: Helmsie | Piedmont Pine wallpaper | Hygge & West

H&W: Talk a little bit about the two different styles you created using your new H&W wallpaper. Who do you imagine living in each of these spaces?

SH: The first is a children's room, maybe one that just got updated from a nursery. In this room, Piedmont in Pine gives it a grownup feel while still being playful. We added pops of color to keep it interesting for a little one, while using the metal and wood to masculinize the space for a boy. We imagine this little guy to be adventurous with an imagination that keeps his parents on their toes. 

In the second space, you might find someone who appreciates both the old and the new and loves to mesh them into a collected style. Piedmont in Pine is more proper in this room with the velvet sofa and antique chinoiserie lamps. We imagine this person loves to hunt for treasures for their home over time and watch it evolve.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Kathryn McCrary

H&W: Hygge is the Danish concept of coziness and comfort found in small joys and simple pleasures. And the holidays are, without a doubt, the most hygge time of year. How do you add a little extra hygge to your world this time of year?

SH: Neither of us have family that lives in town, so we take extended time over the holidays to travel to be with them or host them in our homes. The older we get the more we cherish this time together, especially now with kids. This time of year is so dear to us personally and we find joy in just being with friends and family and seeing the holiday season anew through the excitement of our littles. 

We also love to decorate (think vintage Shiny Brite ornaments and bottle brush trees of all shapes and sizes) and drink hot drinks all day long. We have been known to hit the coffee shop multiple times a day. If you find us together, you will probably see us hunkered down with some hot tea and blankets, chatting about life and reality television, a shared guilty pleasure. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

RESOURCES:

Big Kid Charm: 1. Map | 2. Bed | 3. Rug | 4. Pillow | 5. Dresser | 6. Mirror | 7. Light

Southern Eclectic:  1. Lamps | 2. Table | 3. Rug | 4. Sofa | 5. Sconces | 6. Art

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Wallpaper Two Ways: Haley Weidenbaum

September 14, 2018

When it comes to California cool, Haley Weidenbaum's interiors have it in spades. From easy, breezy color palettes, to daring pops of pattern, to clean-lined furniture that begs for kicking back with bare feet, Haley's designs have an effortlessness that's hard to emulate. We can only imagine that walking into any one of the spaces she's designed would instantly feel like coming home, and it's that intersection of comfort and beauty that makes all of Haley's work feel so welcoming and special. (Image credit: above photo by Lauren Pressey Photography]

Photo by Tessa Neustadt

Cities Toile Parchment wallpaper | Rifle Paper Co. | Hygge & West

Photo by Amy Bartlam

Haley is also a dedicated Hygge & West customer who has used several of our patterns in both her personal and client homes to stunning results. What other gorgeous spaces could she design with her pick of H&W patterns? We found out just that, below, as well as learned a bit more about Haley's approach to design, how travel inspires her work, and her secret for creating hygge in the City of Flowers and Sunshine.

Photo by Jillian Sipkins

Hygge & West: Tell us a little bit about you and your business and how it came to be. How would you describe your aesthetic, and what inspires it?

Haley Weidenbaum: After going back to school to study architecture and interior design, I began my own design firm in 2013 and have been working closely with Homepolish to help manage my clients, build my brand, and run my business ever since. My main focus is on residential but my passion for design started in hospitality. I helped design and open Palihotel in Los Angeles before starting out on my own. While I could have stayed working at a larger design firm, I had an itch to start my own thing. I wanted to interact directly with clients, help make their design ideas come to life, and also own my company. All of these elements sounded both intriguing and empowering, which has been my drive since day one.

Photo by Jillian Sipkins

I’m drawn to all types of styles, but I like to call my design aesthetic new traditionalist. I really appreciate the designs of the past, but I like to reinvent those designs with subtle nuances particular to each client’s space. I also believe that a functional home is vital for a happy home, so with every client I cater to their needs and wants. This allows for each space to be unique and no two designs to be the same. You can see my work on my website.

Photo by Tessa Neustadt

H&W: On your website, you mention that you're a devoted traveler. How do the cultures and places you've visited use pattern and how do you translate that into the homes you design?

HW: Traveling is my biggest inspiration. When visiting new cities I always soak up and pay extra special attention to the the architecture and interior design. Understanding, learning, and exploring how buildings, furniture, paint, decor, etc. were utilized in different styles and different time periods opens my eyes and fuels and recharges my creativity. When using pattern and color, I always think about my trips and the places I have seen to draw on that as inspiration.

Photos by Jillian Sipkins

H&W: Your work has an effortless cool to it—you manage to create spaces that are neutral but also don't shy away from color and pattern. What are your tips for introducing pattern to more neutral spaces?

HW: I love pattern and color as much as I love a neutral palette, but I think too much of one thing is never a good idea. I balance colors and patterns to create a harmonious design. Balance is key so no one element is overpowering another. For example, if you were to use a striped rug I wouldn’t introduce stripe anywhere else in the space, but rather incorporate the colors within the striped rug in another area of the room. It’s important to connect the design elements but not repeat the same design, color, or pattern too often. When you achieve a cohesive and balanced design it makes a space feel curated, eclectic, and cozy.

Palma Deep Green wallpaper | Lawson-Fenning | Haley Weidenbaum | Hygge & West

H&W: Which H&W wallpaper did you choose to style and why? Who are the people you imagine residing in each of these different spaces?

HW: I chose Lawson-Fenning's Palma in Deep Green. Green is by far my favorite color so this was a clear winner when I saw it. Plus it’s a new design collaboration with Lawson-Fenning, one of my favorite stores to shop at in Los Angeles! I decided to show the versatility of the H&W wallpaper and design one space for an adult female's bedroom and a second design for a baby girl’s nursery. I also love the challenge of using green, a more masculine color, in a feminine space.

Daydream Cream wallpaper | Julia Rothman | Hygge & West

Photo by Jillian Sipkins

Cities Toile Parchment wallpaper | Rifle Paper Co. | Hygge & West

Photo by Amy Bartlam

Pineapple Ebony wallpaper | Rifle Paper Co. | Hygge & West

Photo by Tessa Neustadt

H&W: You've used several H&W patterns in your work—Queen Anne (Ebony), Cities Toile (Parchment), Daydream (Cream), and Pineapple (Ebony). What did each of these patterns bring to the spaces in which you used them?

Cities Toile Parchment wallpaper | Rifle Paper Co. | Hygge & West

Cities Toile Parchment wallpaper | Rifle Paper Co. | Hygge & West

Photos by Amy Bartlam

Daydream Cream wallpaper | Julia Rothman | Hygge & West

Photo by Jillian Sipkins

HW: Cities Toile (Parchment) is my husband's and my favorite wallpaper of all time. We can confidently say this because we used it in our son’s first nursery, but we moved homes, and we used it again! With this wallpaper, and all of the H&W papers, they have the perfect combination of whimsy and sophistication. If one is installing wallpaper they are taking a design risk or leap, but H&W provides wallpapers that are never too excessive or too trendy.  All of the papers are classic, timeless, and polished, which is important when picking an element that is not easy or cost-effective to replace.

Photo by Jillian Sipkins

H&W: Hygge is a Danish concept that celebrates all things cozy and life's simplest pleasures. What brings you hygge in the cooler months?

HW: Living in Los Angeles, I strive for hygge despite our lack of cool weather and very little need for cozy blankets, warm fires, and hot chocolate. Instead, I use scent to bring hygge into my spaces. Funny enough, I returned from visiting Sweden for the first time and our hotel had the most wonderful fragrance throughout, which came through via candles, diffusers, and perfumes. Smartly, this hotel created a signature scent called "Ett Hem(named after the hotel) and sold it in the lobby! I bought some and I am using it sparingly because I never want it to end.

RESOURCES:

Bedroom: 1. Art | 2. Lamp | 3. Nightstand | 4. Grey pillow | 5. Striped pillow | 6. Rug | 7. Bed | 8. Mirror

Nursery: 1. Mirror | 2. Glider | 3. Floor lamp | 4. Dresser | 5. Rug | 6. Pillow | 7. Crib | 8. Wall hanging

 

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Wallpaper Two Ways: Tilton Fenwick

July 16, 2018

Here at Team H&W, we've been longtime admirers of Anne Maxwell Foster and Suysel dePedro Cunningham, the super talented and always chic duo behind interior design firm Tilton Fenwick. From furniture to fabrics to wallcoverings, Anne and Suysel fearlessly embrace pattern and color, and effortlessly mix both to create timeless yet refreshingly modern interiors that are always 100% drool-worthy.

It's this deft hand with pattern and color that led us to interview the women behind the brand not once, but twice, and also collaborate on our newest collection (launched just this week!) of beautifully conceived and designed wallpapers. We were dying to see how they would style one of their own patterns, so we got that scoop (and so much more!) below. Keep scrolling for some serious Tilton Fenwick eye candy!

Hygge & West: We're so excited to launch our new Tilton Fenwick x Hygge & West collection with you! What was the inspiration behind these patterns?

Tilton Fenwick: Inspired by our travels to Portugal, wallpapers in this collection may recall the vibrant tile facades from the streets of Lisbon or a feeling conjured by the exotic sounds of Fado music. While in Portugal, we traveled to the city, seaside, and countryside for inspiration. Additionally, the color palette was inspired by colorful doors, tile facades, and the incredibly vibrant flora and fauna of the country.

H&W: How would you describe the Tilton Fenwick aesthetic, and how did you infuse it into this collection?

TF: We are known for our distinct vision of color combinations and bold pattern. This unique collection of wallpapers embodies this aesthetic. Often, we use paper on walls and ceilings together in one room. This collection allows for lots of mixing and combining between bolder, more colorful patterns, and suppler two-color patterns.

Wallpaper Two Ways | Tilton Fenwick | Hygge & West

H&W: What pattern/colorway from your collection did you choose and why? Who is the person you imagine residing in each of the spaces you've created?

TF: We chose Angelina in Fawn. The pattern is so strong, yet fluid. The repetitive arches of this statement wallpaper were initially inspired by the Manueline architecture of the Jeronimo Monastery in Portugal (see below). We softened the design with the floral motif and the gradation of color into metallic. We can see it in a city apartment or a beach setting to create a real statement! 

mage2.jpegThe person we envision living in these spaces is, first and foremost, fun and fearless! They throw parties (whether a clam bake at the beach or a more sophisticated dinner party in the city) and have a certain joie de vivre that’s contagious. The metallic details in the wallpaper paired with the whimsical furniture and artwork are the perfect display of that fun personality!

H&W: You've also recently launched a new Duralee fabrics collection—exciting! What role does pattern play in your work? How do you envision the patterns from your collection with us and your new Duralee patterns working together in the same space?

TF: Yes, we are excited to be launching our second collection of fabrics for Duralee. Both the fabric and the wallpaper exemplify our love of pattern play. We can’t wait to mix and match fabrics and papers from both collections. We’re also excited to use matching wallpaper with the fabrics to create some bold and beautiful spaces. And while we always gravitate toward bold colorways, the neutral palette offers so much flexibility (see Wallpaper Two Ways, above!).

H&W: We were thrilled (though not surprised!) to hear you were named to Elle Decor's A-List for 2018—congratulations! Tell us about this great honor and what it means to you.

TF: Making the Elle Decor A-List has been a top professional honor for us. To be in same company with many designers we have long admired is incredibly humbling. We love that the magazine chose to shake up the list this year with many new names and faces (including ours!).

RESOURCES:

In The City: 1. Art | 2. Light | 3. Lamp | 4. Side table | 5. Rug | 6. Coffee table | 7. Sofa | 8. Pillow | 9. Bookcase

At The Beach: 1. Light | 2. Sofa | 3. Pillow | 4. Rug | 5. Throw | 6. Side table | 7. Canvas plant | 8. Lamp | 9. Art

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Wallpaper Two Ways: Pineapple (Blue)

May 24, 2018

Wallpaper Two Ways: Pineapple (Blue)

Just closing out the week with even more Pineapple! One of our favorite things about this pattern is its versatility. It works perfectly in a variety of decor schemes from traditional to modern, and it also feels at home in pretty much every room in the house. Here we've created a little dining area - a traditional version, and a modern version - to show you just how flexible this pattern can be!

Traditional: 1. Chairs | 2. Lighting | 3. Table

Modern: 1. Chair | 2. Lighting | 3. Table

 

 

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Wallpaper Two Ways: Sabrina Smelko

June 26, 2017

Hygge and West Wallpaper and Fabric

There are some people who are so wildly productive in their lives, and have created so much so quickly, that they seem to have figured out how to cram extra hours into their days. Sabrina Smelko is one of those people. Sabrina is a "designer of pixels, places, and things" and Creative Director of Wild and Light. From graphics to interiors, art to advertising, everything Sabrina designs has a sense of whimsy, light, and curiosity. And now, she's taken her playful aesthetic, passionate drive, and inimitable style to TV as co-host of HGTV Canada's Save My Reno.

We asked Sabrina to show us how she would design two different spaces with the same Hygge & West wallpaper. The results are exactly what you'd expect - full of life, color, and, of course, pattern. Check it out below, and then continue scrolling to learn more about how Sabrina uses pattern in her professional and personal worlds, the latest on her home renovations, and how she hygges.

Hygge and West Wallpaper and Fabric

Hygge & West: What paper/colorway did you choose and why? Who is the person (or people) you imagine residing in each of the spaces you've created? 

Sabrina Smelko: I chose Otomi (in pewter) because its both bold and versatile. I love the graphic nature it almost reminds me of a Scandinavian, illustrative toile.

The living space would belong to a vivacious creative-type whose style is unfussy and evolves a lot, but whom partners thrift store finds with pieces they ve been saving and holding out for. I imagine the bedroom belonging to someone older and more established. Perhaps they own a few felines and enjoy the finer things in life! So the first space is me now, and the second is me in 30 years? 

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

H&W: As a designer of both pixels and places, pattern is a part of your every day. What inspires you both in your work in general and in your use of pattern in your professional world?

SS: I like to look to fashion, nature, culture, movies, art, and music for inspiration as much as I look within my disciplines. I think the more you dilute your sources, the more unique your voice will be. Be it patterns or brush strokes, anything can inspire anything. I once picked my palette for an art piece based on a photo of plated food in a cookbook. 

Hygge and West Wallpaper and Fabric

H&W: What role does pattern play in your personal life? How do you use it in your home and what do you think it adds to your space?

SS: Pattern transcends style and I think of it more as art than anything. It can tie pieces together with common colours and add drama to otherwise boring spaces but it can also sit back and offer some subtle visual interest and texture. Theres arguably a pattern for any application: just adjust the scale, contrast, negative space, colour, etc.

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

H&W: As someone who understands pattern on a deeper level because of the work you do, what tips do you have for incorporating pattern into a home, especially when other patterns are already present?

SS: I personally love mixing patterns, but the key to pulling that look off is making sure you maintain consistency and continuity. That can either be in the materials used, colours, motif, or even the subject matter. I also think it helps to choose patterns of differing scales. A tight floral pattern and a tight toile may look messy, but pair either of those with a large-scale ikat or massive polka dots and they look deliberate and divine together. Opposites attract! 

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

Sabrina's adorable pup, Piper, shows off her newly renovated kitchen.

H&W: We love following your renovation adventures as you slowly makeover your own home, room by room. What has been your proudest accomplishment so far? Your biggest challenge? Any lessons you've learned along the way?

SS: My proudest accomplishment has been pulling it off not having to sell! I bought my home at age 22 at an auction and felt way in over my head. I immediately had to sink $15,000 into a new roof, air conditioner, hot water heater, and windows, and I hadnt even started on the interior design yet. I think the fear of meeting monthly bills lit a fire under my butt to work hard and fast-track my career. With every leap of faith Ive taken in life, its paid off, so the lesson is: fear not. You only have one life, so just give it a shot!

Hygge and West Wallpaper and Fabric

H&W: You just shot your very first TV show for HGTV Canada (congrats!). How does designing spaces for television differ from designing homes for the real world?

SS: Thank you! Its been a wild, fun ride to say the least! For TV, you can go a bit bolder with design which I am a-okay with as my personal aesthetic is quite eclectic and layered. Its a show, after all, so the transformations have to be ka-pow! Often, that means decor is uber statement-worthy and colourful, rather than whats most practical. And timelines come into play more than ever! Typically, filming each renovation would begin and end within about four weeks, so choosing in-stock and quick-ship is necessary. In real life, if a project goes a week too long, or a certain item doesnt make it until the final week, thats cool. In TV, we schedule our shoot days around when we anticipate certain things will arrive and be done by. But too often, renovation reality hits, so everyone has to come together to make it work and problem solve on the spot. Design for TV is a lot more moving parts, but also a lot more team work!

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

H&W: Hygge is the Danish concept of coziness. How do you find or create hygge in your world?

SS: Through the senses! I think lighting is one of the most notoriously overlooked components of designing a space. Were good at choosing a pretty fixture, but what I am talking about is creating atmosphere. Think about a lightbulb's temperature, brightness, etc. Installing dimmers is a quick fix, as is using at least two or three sources of light in any given space, putting you in control of the mood. Besides sight, smell for me plays a big role. At night, I throw on my dim, warm lamp and a good-smelling candle. Pair that with a blanket and your better half and pup, and thats my daily hygge.

RESOURCES:

Collected Cool: 1. Chandelier | 2. Art | 3. Candle | 4. Black & white pillow | 5. Pink pillow | 6. Stool | 7. Book | 8. Chair

Lush & Luxe: 1. Chandelier | 2. Art | 3. Lamp | 4. Dresser | 5. Stool | 6. Rug | 7. Side table | 8. Bed | 9. Pillow covers

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Wallpaper Two Ways: Paul Lowe (a.k.a. Sweet Paul)

May 26, 2017

Hygge and West Wallpaper and FabricEvery once in a while, in this world of perfectly staged everything plastered all over social media, we need a reminder that it's ok not to be perfect. And Paul Lowe, also known as Sweet Paul, is the reminder we so sorely needed. Sweet Paul is a crafter, baker, chef, ceramicist, and maker, as well as the man behind his eponymous magazine for all things handmade, Sweet Paul

In both his magazine and in his everyday life, this Norway native believes that "perfection is boring" and that people should embrace - or rather, celebrate - imperfection. From food to crafts to interiors, Paul finds beauty in "chasing the sweet things in life" and in looking past the facade to see how people really live, eat, and make. We caught up with Sweet Paul to get a taste of his Scandinavian sensibility in action, chat pattern, and squeal over his adorable pups.

Hygge and West Wallpaper and Fabric

Hygge & West: What paper and colorway did you choose and why? Who is the person (or people) you imagine residing in each of the spaces you've created?

Sweet Paul: I chose Otomi in Navy. It's maybe an unexpected choice for me, but it so reminds me of my grandmother. I feel this wallpaper can work with so many different styles and, as they say in fashion, you can dress it up or down.

The first space is called "I'm so modern." It's a couple in their early 40s, living in a big city, making a good living, and they love quality. I call the second space" Crazy Mama." This is a single mother of four kids. She's fun, crafty, not uptight, and loves vintage and charm.

Hygge and West Wallpaper and Fabric

Paul's French Bulldogs, Hugo and Lestat

Hygge and West Wallpaper and Fabric

H&W: What role does pattern play in your professional and personal life? How do you use it in your home and what do you think it adds to your space?

SP: I'm so on and off when it comes to patterns. Sometimes I love it, and other times I just want to live in a white box. I would use this wallpaper on maybe one wall, as a statement. It would be great with a big couch and large artwork.

Hygge and West Wallpaper and Fabric

Paul with his husband-to-be, James

H&W: Hailing from Norway, you have firsthand knowledge of the Scandinavian aesthetic we all love. What does Scandinavian design mean to you? How does pattern fit in?

SP: It means simple, easy, tradition, and a love of materials. We used only what we had: wood, stone, wool. Everything is functional and there is no extra decor added. I grew up with it, so for me it's just a way of living.

Hygge and West Wallpaper and Fabric

H&W: Your magazine, Sweet Paul, is all about capturing the sweet moments in life through crafting, cooking, and baking. Tell us why creating by hand - whether it's food or an object - is so important to you, and how your 'perfectly imperfect' mentality plays a role.

SP: I feel everyone needs to be creative in their lives. Even if it's just making dinner or making a card, doing something every day helps stress, etc. It's also a great thing to get your mind going and just zone out. Perfection is never anything I strive for - it's simply boring.

Hygge and West Wallpaper and Fabric

H&W: You also just started your own line of handmade ceramics. What is it about that tactile art that attracted you?

SP: For me, it's important to always learn new things. Ceramics was just a thing I wanted to try out, and I'm obsessed now. It's so good for me - I need to be patient, it takes time, and I just love to be able to create something made out of clay.

Hygge and West Wallpaper and Fabric

H&W: You were born with the concept of hygge that has only recently taken the U.S. by storm. How do you find or create hygge in your life?

SP: I'm so over the whole hygge thing. It's honestly nothing you can learn; it's something us Scandinavians have inside. It comes from our long dark winters. Hygge is something to make those days lighter and easier. You can't teach it!

RESOURCES:

I'm So Modern: 1. Bookends | 2. Pillow | 3. Lamp | 4. Rug | 5. Side table | 6. Sofa | 7. Artwork

Crazy Mama: 1. Round rack | 2. Lantern | 3. Clothes rack | 4. Plant pots | 5. Chair | 6. Pitcher | 7. Rug

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Wallpaper Two Ways: Jaime Derringer

April 27, 2017

Hygge and West Wallpaper and Fabric

For interiors lovers like us, we often think of home textiles first when we think of pattern. But as Jaime Derringer knows, pattern goes well beyond the confines of home. Jaime is the Founder and Executive Editor of Design Milk, as well as its offshoots Dog Milk and Adorn Milk. She's also an acclaimed artist whose work is collected by celebrities and has appeared in blogs, magazines, TV shows, films, and galleries across the country.

We asked Jaime, designer and art-maker extraordinaire, to talk to us a little bit about how pattern touches and influences her multifaceted world. And lucky for us, she was also kind enough to join in on a some Wallpaper Two Ways fun. Keep scrolling to see which Hygge & West wallpaper Jaime picked and the two drastically different (but both seriously drool-worthy) ways she styled it, plus her pattern-filled interview below.

Hygge and West Wallpaper and Fabric

Hygge & West: What paper/colorway did you choose and why?

Jaime Derringer: I chose Diamonds in Pine because I liked the geometric look of it, but appreciated that there were no harsh lines. The softness of the edges of the design make it very versatile. Also, I’ve been pretty obsessed with green this past year. It would have been too predictable for me to choose black!

Hygge and West Wallpaper and Fabric

H&W: As the founder of Design Milk (design for home), Dog Milk (for pets), and Adorn Milk (for fashion), you encounter pattern regularly. What do you think pattern brings to each of these niches?

JD: Pattern surrounds us, even in nature. For the home, I encounter pattern in fabric and wallpaper and tile and even in materials. Over on Dog Milk, we’re always seeing pattern on fabrics used for collars, leashes, and dog beds. And on Adorn Milk, pattern plays a big role in metalwork. There isn’t a day that goes by that I don’t see pattern online in some form or another.

Hygge and West Wallpaper and Fabric

Hygge and West Wallpaper and Fabric

H&W: What inspires you in your art? In designing your home? What role does pattern play in both?

JD: My art is inspired primarily by nature—by what I see in the world that exists, but what I think might exist elsewhere, whether it be on another planet or deep under the sea. I’m inspired by patterns that emerge in nature, organic geometry, and color gradients. Black and white stripes are the most prevalent pattern that emerges in my work.

Hygge and West Wallpaper and Fabric

Image via Design Milk

As for my home, pattern is often seen in accessories and artwork, but I also feel like my vibe has always had a pattern… mostly black and white, but lately I’ve started incorporating more color—pops of intense color like my pink couch!

Hygge and West Wallpaper and Fabric

H&W: You work and live at the intersection of design and dogs. What advice do you have for creating a dog-friendly home that's still stylish?

JD: Dogs make messes, and if you can’t accept that, then don’t get a dog. My number one tip for dog owners is to create an environment for everyone to enjoy, not just adults. It’s not worth it if you’re always stressed out or worried about things getting messy or dirty, so surround yourself with cleanable fabrics, pet-friendly textiles and furniture.

Hygge and West Wallpaper and Fabric

Image via Design Milk

H&W: Hygge is the Danish concept of physical and spiritual coziness. How do you find or create hygge in your everyday life?

JD: My whole life is a quest for hygge! I am always trying to find comfort, but I think it’s important that you don’t get too comfortable that you can’t adapt or change. Comfort can sometimes work against you, so you have to be aware. Hygge and West Wallpaper and Fabric

RESOURCES:

Lush & Luxe Bedroom: 1. Headboard | 2. Sconce | 3. Nightstand | 4. Dresser | 5. Pillow

Modern Scandi Dining Room: 1. Chandelier | 2. Tray | 3. Table | 4. Rug | 5. Chair | 6. Servers

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