Hygge (hoo-ga) is Danish for cozy

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This week in Black, Gold and Sunshine

August 28, 2015

I may or may not be too excited about how these shoes match my wallpaper.

I mean probably not though, because this perfect match is real nice.

Why not have a pineapple finale is what I always say from now on.

Things on my desk making me happy this week! Because of the prettiness, and because they go perfectly with...

My new curtains!!! As soon as I hem them, I'll post more pictures. So sometime between now and never... hemming is no fun :) Have a happy, sunshine-filled weekend!

Post by Christiana

filed under: Wallpaper & Inspiration

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Printing Foret (Coral)

August 24, 2015

I stopped by our fabric printer to pick up some fabric because I am too impatient to wait to make curtains any longer...

They were just finishing up the last color layer of Foret (Coral). It really amazes me to see the hand screen printing process.

And, to see what a difference the charcoal outlines make with this pattern.

2x 90 foot long rows of hyggelig prettiness!

Exciting times at H&W!

Post by Christiana

filed under: H&W Fabrics

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Posted in H&W Fabrics


August 21, 2015

We had a lot of fun chatting with StyleCaster about wallpaper about making cool wallpaper and things... Read the interview here. Thanks, Kristina!

Post by Christiana

filed under: Press

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Pattern Players: Julia Rothman

August 17, 2015

We’re starting a brand new series here on the blog to highlight, and learn from, some of the wonderful and talented people we are lucky enough to work with. To kick off the series, we could think of no one better to interview than the lovely Julia Rothman, a Brooklyn-based illustrator known for her whimsical designs and bold patterns.

Original Daydream in Christiana's apartment and Daydream (Blush) now

Julia’s Daydream wallpaper is not only a Hygge & West bestseller, it’s also one of the reasons we started our company. Years ago, we worked with Julia to create a pattern to test out on a new custom wallpaper website. Though the site never launched, we loved her design so much that we decided to make it accessible to everyone as wallpaper rolls. When Hygge & West was born just a short time later, Daydream was one of our very first products. Needless to say, we have a special place in our hearts for Julia and her inimitable style, and with the launch of her brand new H&W fabric and wallpaper collection, we decided it was the perfect time to catch up with our old friend.

H&W: We've just launched your newest wallpaper collection, which includes Serengeti, Foret, and Dog Park. What inspired these designs?

Serengeti (Ebony)

JULIA: I made Serengeti after a trip to Uganda. When I got home, I really wanted to make some designs based on my trip that were safari themed. Even though we didn’t see cheetahs, I love their graceful bodies and patterning. I wound up drawing a whole bunch of them and putting them under Acacia trees. 


Foret (Midnight)

Foret was inspired by Chintz designs from the 1600s. I love the simple way animals were drawn and arranged in these old wall hangings. While the classic designs had borders and more symmetrical systems, I let that part go and made a crazy jumble of flora and fauna. I love the colorways with gold in them. They make this design feel even fancier and over-the-top!

Dog Park (Gray)

Christiana and Aimee asked me to make a dog design because they wanted to do a project to help some of their local animal rescue centers. I have a Wheaten terrier, Rudy, who is my best friend, so naturally this was a pattern I couldn’t wait to work on. We drew Rudy and all of Christiana and Aimee’s dogs into the wallpaper amongst some of the recognizable funny breeds. I am so thrilled that we will be donating all of the profits!

H&W: How has your design style evolved since we last collaborated in 2008?

JULIA: I’m not sure it’s evolved too much actually. I see similarities between Nethercote and Foret – both are intricately detailed line work. And Serengeti reminds me a bit of Daydream, but at a smaller scale. Maybe the new designs are a bit more sophisticated. Dog Park is the biggest departure because I stylized the dogs differently than I normally would, making them more simple and playful. I have been trying to loosen my line in my drawings and replace it with shapes of color. There is a little bit of that style shift poking through in these designs. 

Daydream (Green)

H&W: Your Daydream pattern was one of the reasons we started H&W, so it's only appropriate that we launch our first fabric collection with you (including Daydream, Foret, and Serengeti). How do you think people experience pattern differently on fabric versus wallpaper?

Serengeti (Orange)

JULIA: Fabric is such a different medium. It bends and folds. It can have so much movement! The fabric will be used for smaller things than walls – pillows, chairs, maybe some bags. It will be interesting to see how the designs work in these restrained spaces, wrapping over a form. I think the patterns will serve a different function, adding just a bit of decoration to an area, a pop, instead of something so striking and overpowering like an entire wall. 

H&W: Each pattern in your new collection represents the animal kingdom in a whimsical way, from wild cats to domestic dogs. Why do you think it's important to bring a touch of nature into the home?

Serengeti (Shadow)

JULIA: There was a recent study that I read about in the newspaper that said just a short walk in nature restores the part of your brain that produces stress and anxiety. While I grew up in New York City and still adore it, I do think everyone needs some natural surroundings to feel a sense of calm. I don’t think I had that specifically in mind while creating these designs though. I just wanted to make something that would be universally appreciated and would be beautiful. But maybe they will serve as some sort of reminder to appreciate the outdoors even when inside your home. 

Foret (Cornflower)

H&W: Another thing your patterns have in common is a sense of movement; each element both stands alone and interacts with its surrounding environment. Why is that feeling of animation and interaction important to you?

JULIA: Thanks! When I am designing a pattern I make each element separately and perfect the shape before I collage everything together. I am ultimately trying to make a design that doesn’t have a focus, or one particular element that stands out more than another. In this way your eyes can get lost in the design. That’s probably creating the sense of movement you describe.

Dog Park (Blue)

H&W: What's your favorite place to add pattern at home, either with fabulous wallpaper or beautiful fabric?

JULIA: I am in a rental apartment, but for sure, when I finally commit to buying a place, it will be covered in wallpaper. I integrate pattern into almost every part of my home, from my bedding to my dishes. There’s always a colorful tea towel hanging off my stove and my closet is filled with prints. I do love when someone does something surprising with pattern, like wallpapers the inside of a closet, or lines their drawers with patterned paper. 

Julia's workspace and adorable studiomate, Rudy

H&W: It seems like we all have some kind of wallpaper memory, whether it's one we cherish or would rather forget. What's yours?

JULIA: We didn’t have much wallpaper in my home growing up. There was a simple floral in our downstairs bathroom and a horrid 70s pink and gray design in the hall leading to the basement, but I didn’t ever think about them. My best memories of wallpaper are of visiting fancy hotels when I was a kid. My friends and I used to try to sneak in to places like The Plaza just to use their bathroom or take funny pictures in front of fancy backdrops, many wallpapered. 

Julia's tools of the trade

H&W: Lastly, the question no H&W interview would be complete without: ‘hygge’ loosely translates to 'cozy' in Danish, but what does it mean to you? How do you find a sense of hygge in your busy day-to-day life?

JULIA: I have a new morning ritual thanks to my Finnish boyfriend, which involves making a real breakfast. I used to just eat as I worked in the morning or skip breakfast altogether. Now, every day we cook or create something healthy and often beautiful to eat. We set a table and always have something fresh to compliment the meal, whether it’s a mix of berries or cherry tomatoes with freshly ground pepper. We listen to the radio while we eat, read the news, and sneak Rudy snacks under the table. Sometimes breakfast lasts an hour or longer, but I think that’s okay, even when I am on deadline. This new ritual has created such a peaceful start to my workday.  

Post by Melissa Andersen

filed under: Pattern Players

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Feeling Like... Midnight Blue

August 13, 2015

Ever since we launched our Foret (Midnight) wallpaper, I've been in such a mood for moody blues. So, I put together a round up of some favorites along with some glittery cooper for good measure.

1. Tom Dixon Pendant | 2. Blue Velvet Sofa | 3. Pyrite Throw Pillow | 4. Kartell Lamp | 5. Luxe iPhone Case | 6. The Most Amazing Ring. Ever.** | 7. Navy Pumps | 8. Copper Magic Wand**

*It's rumored that if we ever hit a MAJOR milestone at our company, we'll get bonus rings. So, if you ever see me wearing this, you'll know I'm days away from early retirement ;)

** Foret wallpaper really feels magical to me, which is why I included a magical wand. Not because I'm 12 years old.

Post by Christiana

filed under: Feeling Like...

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RPC in Anthology

August 11, 2015

We loved this issue of Anthology Magazine (print and pattern - hello!).

Of course, our favorite article was the Rifle Paper Co. feature which provided lovely images from both the RPC studio as well as Anna and Nathan's beautiful home.

We can't get enough of this Cities Toile / green velvet pairing. For the win.

And our Pineapple (Blue) framed swatch looks extra fun!

What a colorful, pattern filled place to work!

Their home is equally perfect.

And now I have major tub envy. Thanks so much Anthology Mag! All photos by Claudia Uribe.

Post by Christiana

filed under: Press

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Experiments in Wallpapier-mache

August 10, 2015

I'm so in love with our Forest (Midnight) wallpaper. But, because I live in a very small apt that's already rocking a ton of wallpaper, I don't have any blank walls to spare. So, I thought I'd add the pattern in with some wall art in the form of papier-mache (paper-mache?).

I just gathered a paint brush, wallpaper paste, wallpaper scraps, and a deer head form from Etsy, sat myself down in front of some quality daytime television and got to work pasting.

And that's how it done!


Post by Christiana

filed under: Before & After DIY Projects

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