Hygge (hoo-ga) is Danish for cozy

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Underwater World in the East Bay

February 25, 2016

A friend of a friend (and now a friend) used our Underworld Wallpaper in her powder room, so when the opportunity came about to finally meet up, I jumped on the chance to do so, oh and then to immediately take photos of her wallpaper handiwork.

She did a great job. I just love this pattern and these colors.

It's Archie the dog approved too. Bonus points. So nice to meet you, Jocelyn!

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Pattern Players: Emily Isabella

February 23, 2016

When we think of playful pattern, we immediately think of our friend and H&W wallpaper designer, Emily Isabella. Emily is a designer and illustrator based in New York's Hudson Valley, just north of New York City. Her colorful, whimsical, and unmistakable style celebrates the little joys in life and was very much informed by her dreamy rural upbringing. Seen on wallpaperfabrics, books, home goods, and more, Emily's cheerful outlook is wonderfully contagious.

When we approached Emily about creating a collection for us, we knew that she would make magic - and she totally has! From her fantastical Circus to her sweet Strawberries, her playful Sketchbook Floral to her folksy Otomi (a H&W longtime bestseller!), Emily's patterns add a mega dose of happiness to any space they're in.

Sketchbook Floral (Gold)

Hygge & West: Flora and fauna seem to play a big role in your designs. What is it about the natural world that inspires you?

Emily Isabella: I grew up on 40 acres in rural Wisconsin. Half of it is forest and the other half is a wildflower prairie. My parents encouraged us to explore nature on our own and let it guide us. I'm sure that growing up in this environment fueled my love of plants and the relationship they have with animals. I love the Albert Einstein quote, "Look deep into nature, and then you will understand everything better." It's true!

Otomi (Taupe)

H&W: What was the inspiration behind your designs and colorways for your Hygge & West patterns? How do you envision them being used?

EI: The inspiration for my H&W wallpaper is quite varied. In designing wallpaper, I usually think about my audience first and then I backtrack to try to figure out what niche I could fill for them. An important thing to think about when designing wallpaper is that you want the design to be broad enough to appeal to a variety of different markets and spaces. The same goes for the colors. Color choice in wallpaper is so important in reaching different markets. The design transforms itself depending on the balance and distribution of color. For example, my Otomi print looks wonderfully calming in the taupe color (perfect for a nursery)  but bold and wild in the red (perfect to spice up a restaurant accent wall). 

H&W: Your designs and color palette have a very distinct look that's unmistakably you. How were they informed or shaped, and who do you think is the person that they speak to most?

EI: I have a very clear idea of who I am and what I like and I do my best to stay true to myself in my work and personal life. This manifests itself in the way I dress, the colors I choose for my home, and the way I choose to live. Inspiration for my work comes directly from my experiences. It's a pretty simple equation of producing work that appeals to myself and in turn, I think I attract people who have similar tastes. I think those people likes things that are feminine yet classic, soft but with a bit of a wonky edge. They are spirited, playful, and and aren't afraid to take risks. 

H&W: We're all obviously big pattern lovers, whether it's on our walls or in our wardrobes. What are your tips and tricks for using pattern successfully both in your art and in your everyday life?

EI: I love when patterns successfully mix. It makes such a bold and confident statement. Have you ever noticed the way Matisse mixes patterns in his paintings?  He uses so many patterns and colors but they are always grounded with splashes of neutrals and black and white. 

Strawberries (Blush)

H&W: You talk about delighting in the every day - how do you think your work embodies that mentality and how do you practice it in your everyday life?

EI: I think it's important to appreciate small moments. We live in a tough world with a lot of sludge to sift through and I find strength in taking time to indulge in ordinary tasks and find significance in the mundane. 

H&W: 'Hygge' is the Danish concept of coziness. Where and how do you find hygge in your life?

EI: My life has been very cozy for the past two years. My husband and I (and cat) live and work in 200 square feet! Our home is basically one cozy nook (some days it's a little too cozy) but I love coming in from a brisk walk to our tiny little space. 

Emily's illustration of her studio

H&W: What are the things that you think every home needs to be cozy? 

EI: Color can dictate the coziness of a house. Calming colors make for a cozy mood. I also think having objects of purpose and meaning help to elevate the coziness factor of your home. A home that is lived in and personal will immediately feel more inviting. 

H&W: If you could live in any other time or place - real or fictional, past or present - when and where would it be and why?

EI: I would have loved to live in small town America during the '30s and '40s. I think of that era as a difficult time for our country but full of determination and camaraderie. I'm sure I romanticize it but I think it would be an inspiring time to live in, especially for women. But mainly, I dream about what it was like to go out dancing back then and the style of that era is definitely up my alley. I love a good pair of high waisted trousers...

Otomi (Red)

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Aja (Teal) for Renters

February 17, 2016

Joy at Oh Joy! (and one of our lovely wallpaper designers!) put together this fab project for renters using our Aja (Teal) wallpaper!

Just wallpaper some foam core panels and use them horizontally or vertically... Read more here. Thank you, Joy!

filed under: DIY Projects Wallpaper & Inspiration

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Diamante in Style at Home

February 16, 2016

We're so in love with this Diamante (Turquoise) powder room in Style at Home! Read more here.


filed under: Press Wallpaper & Inspiration

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February 11, 2016

Check out this cute feature in Redbook Magazine recently with Brad Goreski and our Peonies (Mint) wallpaper!

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Happy Friday, Pineapple Style!

February 05, 2016

This gorgeous Pineapple (Sorbet) bedroom has us wishing for a very lazy Saturday and a happy weekend to all! (via Homepolish)

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Wallpaper Two Ways with Leclair Decor

February 04, 2016


One of our favorite things about wallpaper is its versatility - the same pattern can work in spaces both traditional or contemporary, modern or eclectic, youthful or mature. So what takes one pattern in the same colorway from a beachside bungalow to an Upper East Side penthouse? It's all about the furniture and accessories!

To explore the many different personalities of pattern, we're asking our favorite designers, tastemakers, and all around stylish people to show us two different ways they would style the same Hygge & West wallpaper, starting with the duo behind Leclair Decor, Sacha and Melissa Leclair. The husband-and-wife team run their interior decorating firm from Ottawa, Canada, where they combine each of their unique aesthetics to create unique, personality-filled spaces for their clients. Here's how they would style just one H&W paper two ways...

H&W: Why did you choose to imagine Daydream in Orange two ways?

LD: Although we love all Hygge & West wallpaper, and have used various patterns and colour combinations in our work, we are always particularly drawn to the serenity and possibility of Daydream. Each colour option offers a whimsical accent to different kinds of spaces, but the bold, striking look of the orange on cream is perfect for a space that inspires playfulness and creativity.

Daydream (Blue)

H&W: As part of a husband-wife team, your projects have to satisfy both of your sensibilities. Do you find that you have similar styles or do you have two different aesthetics that you blend in your projects? How do you blend them seamlessly?

LD: Our style has evolved throughout the years and seems to keep changing as we grow and explore new spaces. We generally collaborate well when designing new projects and with our newly hired first employee’s opinion in the mix as well, there is never a shortage of good ideas floating around the office. We embrace the collaborative process and work as sounding boards for each other throughout the day. As a result, there are sprinkles of each of our personal styles sprinkled throughout every room we complete. Decorating a space can be overwhelming with the endless amount of options available, so being able to discuss a vision with the team is great. I think you have to be open to hearing all options to come up with the best design. There are obviously times when we disagree on design choices, but it’s nothing a game of rock/paper/scissors can’t fix ;)

Nethercote (Gray)

H&W: What's your typical design process like?

LD: The process begins as soon as we step into a new space for the first time. The ideas come zooming in, and we’ve spent $20,000 (in our minds) before taking our shoes off or shaking the clients’ hands. While some of that initial inspiration ends up in the final product, the next step is actually the most important: we talk with the client and get a sense of their style, how the room needs to function, and how much they want to spend. We plan and manage our projects using an online platform called MyDoma, which our clients can also access to keep the process as interactive and engaging as possible. The last step, and the most fun and rewarding, is putting the finishing touches on a space and revealing it to our clients. The process can be painstaking at times, but happy and satisfied customers are always worth it.

Otomi (Pewter)

Carved Ogee (Gold) 

H&W: 'Hygge' is a Danish word that loosely translates to 'cozy.' How do you create hygge in your life, especially during the cold Canadian winters?

LD: Winter, especially in Ottawa where we’re from, is the perfect time to layer: clothing, socks, cups of hot chocolate... but you can also never have too many pillows and throws laying around. We love bringing out mixed textures in various warm neutrals like rich brown faux fur, grey wool blankets, velvety animal print pillows, and soft flannel sheets. Lighting is also something that can really help to create that cozy atmosphere on a cold snowy night; Turn off the overhead lights, dim the lamps, and curl up in front of the TV (or fireplace!) with a warm cup of tea.



Child's room: 1. Pendant | 2. Art | 3. Pillow

Young couple's room: 1. Rug | 2. Pendant | 3. Pillow

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