Hygge (hoo-ga) is Danish for cozy

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Wallpaper Two Ways With Lynne Parker Designs

April 01, 2016

One of the most fascinating things about pattern is how the same one can invoke such drastically diverse feelings in different people. What says 'youthful and exuberant' to one may say 'sleek and paired down' to another. To us, how someone uses pattern provides insight into who they are, where they are in life, and how they view the world. That's why it's a constant thrill to see how our customers use our wallpaper - just when we think we've seen it all, someone comes along and totally catches us off guard with some new and exciting way to use Hygge & West patterns.

To gain a little insight into the wildly creative mind of interior designer Lynne Parker, we asked her to select one H&W wallpaper and style it two different ways. The results blew us away (we expected nothing less from Lynne!) and are inspiring us to maybe do a little redecorating of our own.

Hygge & West: What wallpaper did you choose and what two styles did you create with it?

Lynne Parker: I chose Terrence Payne's Knots in Gray, which is whimsical yet clean in this charcoal on white paper. In 'Classic & Inspiring,' this clean and open palette invites a whimsical chance to bring in a little personality, while black Eames chairs keep the space timeless. Touches of gold finish it and a black vintage 1950’s Italian Chandelier ensure that it’s approachable. Trina Turk pops of color in pillows bring in just the right pazazz! In 'Grounded & Flirty,' I used a clean palette with welcoming pops. This style is grounded in tradition but the wallpaper and touches of blush flirt and tease you to smile! A widely known symbol of hospitality welcoming you and your guests, the pineapple pillow is a sassy touch.

Petal Pusher (Gold)

H&W: How do you think different geographies affect design, and specifically the use of pattern? What locations or cultures do pattern the best and why?

LP: I believe it’s not just physical location that affects design, but it’s also cultural influence combined with time that leaves indelible marks on pattern. Geography has a powerful voice as well in that it drives some practical aspects like physical make up or color of materials used with patterns. However, the place in time for a culture is powerful. Take for example, Dutch design. The Dutch are well-known explorers and travelers and their early designs were reflective of their well-traveled experiences. Delft Design is a direct reflection of the time they spent in the Far East. As time moved forward, the Dutch exposure to lands far and wide influenced the speed in which they evolved. That constant stimulation of new environments fostered a curious culture. That curiosity built the foundation for their unique and groundbreaking designs. This well-traveled culture also opened its mind to new ideals and this gave them the freedom to sometimes abandon what was expected of them.

Another example, take a culturally rich and traditional society like Morocco. Pattern is greatly influenced by history and locale. Staying true and consistent to its past and heritage, Moroccan design is quintessential to its rich, colorful, diverse past. Geometrical shapes, hand-crafted carvings, exotic and majestic architecture are powerful symbols of Moroccan pattern which is kept current and relevant by handing down through generations to maintain tradition.

I believe that literally every culture does pattern well - it just depends on where I want to use that pattern and for what client I have in mind.

Carved Ogee (Gold)

H&W: What’s your personal approach to pattern in the spaces you design? Any dos, don'ts, tips, or tricks you can share?

LP: I keep large foundational pieces flowing from neutral solids but love to bring in pattern in smaller pieces like chairs, accessories, and of course wallpaper. I often tell clients with purchases that are longer living in nature like a sofa (which you might have in your collection for 15-20 years depending on the quality) to choose something at the highest price point you can afford and stick to neutrals (whites, creams, blues, grays, blacks, taupe, and tweed versions of those - sometimes a red/orange would work too) and then bring in the fun on other pieces especially if a client is just starting a new collection of furniture or is replacing a lot of pieces. This also applies to clients who are just furnishing their first or second place.

Daydream (Gray)

H&W: 'Hygge' is a Danish word that loosely translates to 'cozy'. How do you find or create a little hygge in your life, whether it's something physical, like a comfy nook at home, or a feeling, like being around good friends in a favorite restaurant?

LP: I love the word cozy and what it implies - warm, inviting, wanna stay a while - and that feeling translates most naturally with friends and loved ones but can be enhanced and accentuated by a space. I think that lighting plays a vital role in creating a cozy feeling. At night and during winter, lots of well-placed candles, lamps on dimmers to create a glow, comfy throws, and an inviting spirit can make people want to linger and enjoy each other’s company. 

 Otomi (Red)


Classic & inspiring: 1. Chandelier | 2. Eames chair | 3. Trina Turk pillow | 4. Trina Turk pillow

Grounded & flirty: 1. Sconces | 2. Mirror | 3. Animal print pillow | 4. Pineapple pillow | 5. Chair

Photos courtesy of Lynne Parker Designs

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The Everygirl(s)

March 29, 2016

Our interview over at The Everygirl is up today - read it HERE! And, it's been so wonderful to receive such a positive response to it. We really are so grateful to have jobs we love, for our friendship (and that Aimee's husband puts up with it...) and for being part of such an inspiring community of artists and entrepreneurs! [As a side note, our photographer took this photo of us during a wallpaper photo shoot and since we never get our photos taken it was pretty slim pickings for the article. I'd like to point out that the balloons were a prop. I'm not actually a balloon person. And Aimee would like to point out that's her making fun of me face, not her regular happy face.] Thanks so much for having us, The Everygirl!

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Designing for the Kiddos

March 28, 2016

We really enjoyed this article about designing for kids over on Style Me Pretty. We especially loved the adorable bunk bed nook using our Cities Toile (White) wallpaper!

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Daydream Dining

March 25, 2016

Fewer things make us happier than seeing our wallpaper looking so good! Thank you, Brandon, for sharing these with us!

filed under: #HowIHygge Wallpaper & Inspiration

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Getting Shady

March 23, 2016

We love this pattern mix that Tilton Fenwick put together for The Shade Store's booth at the Architectural Digest Show last week in NYC.

Are was swayed by the wallpaper? Absolutely!

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Pattern Players: Jill Rizzo of Studio Choo

March 17, 2016

If there's one thing that can transform a room just as much as great wallpaper, but in far less time, it's a fabulous floral arrangement. Pair said floral arrangement with aforementioned pattern and you've got yourself a powerhouse combination of color and pop.

Even the simplest flowers can breathe life into a space and give a heartbeat to any home. So what could a to-die-for floral arrangement due to a room decked out in our favorite wallpapers? To find out we tapped Jill Rizzo of the renowned Studio Choo and tasked her with creating arrangements inspired by three different H&W patterns. The results were nothing short of magical - and the perfect way to usher in the flower-filled spring season.

Hygge & West: As a florist, it goes without saying that you're inspired by nature. But what else, perhaps a little more unexpected, also inspires your work.

Jill Rizzo: Of course… I am always inspired by the beauty in the natural world, but I am on the lookout for unique color and texture combinations all around me. Maybe a piece of jewelry with tightly wrapped woven threads (we once made a wedding with colors themed around one of my necklaces!) or a particular vase shape that pushes me to use blooms outside my normal repertoire. I am very interested in how my flowers interact with their place and space - the area they will exist in will often inspire the composition of the arrangement. I also love working on collaborations with other artists! It is a fantastic way to reach outside your comfort zone… it can be very easy to get stuck in a flower rut where all your arrangements begin looking the same. 

H&W: You created three stunningly gorgeous arrangements inspired by three of our wallpapers - Moons Midnight, Cosmic Desert Gold, and Foret Plum. Why did you choose these patterns and colorways and how did they inform your arrangements.

JR: I had a good look at all the wallpaper designs and picked out several that were exciting to me. Then I visited the San Francisco flower mart and scoped out the blooms available that would help me to create an interesting interaction with the papers.

For Moons Gray I was able to make some very direct design references to the paper. I started with arching “crescent moon” shaped vines and branches (acacia, black kennedia vine, and black salvia). I looked specifically for materials with dark blooms, pops of white and yellow, and blue/green toned foliage to match this colorway. I included the acacia and the astilbe to mimic the delicate dotted texture of the stars and the black calla lilies brought in another dark crescent shape. The icing on the cake was the white shooting star hydrangea!

The Cosmic Desert Gold pairing was less about color and more about the playful and unusual shapes. I used tropical looking materials with long skinny stems (French parrot tulips, anthurium, ranunculus) to emphasize the leggy trees. The fantastic stem of dark centered leucadendron, neon protea, and spiky succulents translated the sunburst shapes from the paper very well. The feathery asparagus fern and citrus finished off the piece with some fun texture.

The Foret Plum was all about color! I wanted the arrangement to blend…like when someone is wearing a shirt with the same print as the wallpaper behind them! The paper has so many beautiful details- you can look at it for a long time and keep discovering a new bloom or creature. I made the arrangement to feel the same- a dense bloom packed textural plum wonderland! Some of the players include ranunculus, rose, amaranthus, sweet pea, hellebore, happy wanderer, stock, viburnum berry, sumac, astrantia and more.

H&W: Creating different palettes and mixing shapes and textures in your arrangements is a lot like designing an interior. What's your approach to your work, and how can some of those same ideas be translated into decorating at home?

JR: I actually approach decorating in a similar way to making my arrangements. In terms of palette I start with two colors and look for accents to blend them together. There is usually a fun hotter tone on the outskirts of the color range! Those blending pieces really tie an arrangement, or room, together. It could be a pillow, rug, or even a plant with unusually colored foliage.

H&W: Spring is just around the corner, and for those of us not in the year-round floral business, it's the season of flowers! What are some of your favorite spring blooms and how do you like to showcase them?

JR: Spring! I like the two opposite sizes best - big flowering branches and tiny blooms. With branches you can use just one amazing specimen and display it in a simple glass vase. Depending on the variety they can last for weeks. On the opposite spectrum I love creating tiny compositions in small special vessels. Muscari, lily of the valley, snowdrops, hellebore, and fritillaria are some of my favorites.

H&W: We love wallpaper used in unexpected ways. What are some unexpected ways to use flowers?

JR: I love going outside the norm with floral displays. In our second book, The Wreath Recipe Book we created tons of projects thinking “outside the vase”…chandeliers, wall hangings, and of course wreaths! It is fun to experiment and see how different flowers and branches hold up over time.

H&W: If you could design a floral arrangement for any famous person - dead or alive, real or fictional - who would it be and what would it look like?

JR: My mom was a florist and passed away when I was 15. I’d love to make an arrangement for her, I think she’d be quite into what I am up to now. I’d make a big sprawling California style piece with draping rosemary, big dangling citrus, and eucalyptus to show her where I lived for the last 12 years. And then maybe a little accompanying arrangement with lily of the valley. I used to pick it for her from the park next to our house when I was a wee one.

H&W: 'Hygge' loosely translates to the Danish concept of coziness. How do you create a sense of hygge at home, whether it's with a special ritual, treasured objects, or something else entirely?

JR: Having just bought my first home, I have been doing a lot lately to settle in. I made a big move from California to Rhode Island (where I grew up) so in a sense I have really returned “home." Flowers and plants are a big part of coziness to me - in a visual sense and also in ritual. I set aside a few hours each week to care for my plants and create simple displays with flowers… then sit down and enjoy them. It may seem hard to believe but when you work with flowers every day, you can get a little sick of them! I try and make an effort to not have them be all business.

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A Very Sweet Makeover

March 15, 2016

We were truly honored to have our wallpaper be a part of this lovely makeover for the sister of Joanna Goddard over at A Cup of Jo. Joanna worked with Jenny Komenda of Little Green Notebook to transform her sister's home and give it new life after the death of her husband.

The entire space is just so beautiful. Thanks for including us, Joanna and Jenny!

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