Behind the Scenes: New Collection Sneak Peek

We've almost recovered from our week-long product photo shoot a couple weeks ago in Minneapolis and wanted to share some behind the scenes. We're so very excited about this new collection and can't wait to launch it next month. Might as well kick it off with one of the most exciting moments on set—studio doggies in bed with Wildflower (White) Bedding!

If it looks like Christiana couldn't contain her excitement, it's because... she couldn't.

Such talented dogs! Such pretty bedding! Does it get any better than pups and pattern?

So. Much. Ironing.

We love the crew at our photo studio. Here they are putting together the Andanza (Navy) bedding shot. It truly takes a village!

Working all the angles...

Here's the after shot on screen. We can't wait to share the final image! Not to play favorites, but we all loved it!

Getting a detail shot of our Bloom (Bluebell) bedding. Focus. Always.

Here's our crew raising the roof on a shot we created for our Stardust pattern that we think will be perfect for a ceiling installation. Who would't want to fall asleep beneath a starry sky?

And this was also a set up for the same twinkly pattern. We can't wait to share more soon, so stay tuned!