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Hygge & West Home: Beyond the Book Part 4

November 29, 2018

Hygge & West Home: Beyond the Book Part 4

Hygge & West Home: Beyond the Book Part 4

For this last post in our Hygge & West Home: Beyond the Book series, we wanted to focus on one of the most important parts of both interior design and book creation: the details. There are so many details that go into pulling a book like this together; from coordinating shoots to photo selection to interviews to editing to cover design, the list just goes on and on. Similarly, the details that make a room or home come to life are just as important; each small moment or object tells us something about the person or people that inhabit that space. The design—and the story—are in the details.

Hygge & West Home: Beyond the Book Part 4

We loved meeting Kelly Schoeffel and Matt Murphy's adorable pup!

While capturing gorgeous wide shots of each person's home was essential to the narrative of our book, often the details were where the real beauty lived. We know that each of these small moments were lovingly and thoughtfully curated by the homeowners featured on the pages of Hygge & West Home, and feel it's important to honor and share those moments. Keep reading for detail photographs that didn't make the pages of our book, as well as what Aimee and Christiana learned from these intimate looks inside the homes and lives of the people who welcomed H&W into their worlds.

Hygge & West Home: Beyond the Book Part 4

Hygge & West Home: Beyond the Book Part 4

This eye-catching gallery wall in Ana Gasteyer's home has since been wallpapered.

Hygge & West: What makes for a great photo of a room's details, and why is it important to capture these small moments?

Hygge & West Home: Beyond the Book Part 4

Christiana Coop: I think these shots are a nice balance with all the wider angles, and they provide a tiny, more detailed peek at something of interest in the space.

Hygge & West Home: Beyond the Book Part 4

Aimee Lagos: I find that the interesting parts are always in the details—what books does someone have, what do they drink or eat, what do they choose to collect? You learn so much about someone from these things.

Hygge & West Home: Beyond the Book Part 4

Hygge & West Home: Beyond the Book Part 4

This shot made sense when we initially planned to highlight homeowner Viola Rouhani's collections, but we ended up going in another direction.

H&W: As any interiors lover knows, design is all about the details. What tips or tricks did you learn from being on set for curating and displaying beautiful details in your own homes?

Hygge & West Home: Beyond the Book Part 4

CC: Less is more. Did I already say that? My favorite vignettes were where it was clear the homeowner had a very strong connection to the object/s we were shooting. The more meaningful and personal details are usually more interesting.

Hygge & West Home: Beyond the Book Part 4

AL: I completely agree that items that held personal significance were the ones we gravitated towards when we were shooting. I think that a lot of our homeowners also did a good job of arranging and displaying their objects in a really beautiful way, which is not one of my strong suits.

Hygge & West Home: Beyond the Book Part 4

Hygge & West Home: Beyond the Book Part 4

Rod Hipskind's home, seen above, was the first shoot we did, so we ended up with way more photos than we needed. But of course, since he's a stylist, every single one came out beautifully.

H&W: Why did these detail shots in particular stand out to you among the many that didn't make the cut?

CC: To be honest, we probably didn’t take enough details shots, so these were most of them. We’d get pretty wrapped up in the big picture and at the end of the shoot we always had to remind ourselves to grab some details.

Hygge & West Home: Beyond the Book Part 4

AL: Oddly enough, details usually are more work—there tends to be more styling that goes into these shots than the overall room ones. So I think that some of the ones here represent a lot of “fiddling” with things to get the shot just right.

Hygge & West Home: Beyond the Book Part 4

Hygge & West Home: Beyond the Book Part 4

This was our second photo shoot, at which point we thought the book would focus much more on DIYs—like this amazing wallpapered table—than it ultimately did. 

H&W: How did the book's narrative, format, and layout influence which detail shots were used and which ones weren't?

CC: Originally the book’s concept was going to be more focused on a detailed takeaway from each homeowner, so we did take more detail shots at the beginning as well. For example, the teacup at Stephanie’s house was such a nice part of her story and I’m glad we were able to make it work. The raindrops table at Angelina’s where she and her mom are sketching was so sweet. But, over time it didn’t make sense to include in her feature because it felt a little too “crafty” and also perhaps too forced, both of which we wanted to avoid.

Hygge & West Home: Beyond the Book Part 4

Glenn Lawson's home was so stunning that we couldn't stop photographing it. These were so painful to cut!

AL: The layout also influenced which shots were used. A lot of the more “detailed details” got a little too ditsy if there wasn’t space to make them big. So, we had to pick and choose based not only on the content of the image, but also how it fit within the flow of the feature.

Hygge & West Home: Beyond the Book Part 4

The only thing better than a well stocked bar cart is a well stocked bar cart with a view.

Hygge & West Home: Beyond the Book Part 4

H&W: Of all the detail shots shown here that didn't make the book, which one do you most wish you could sneak back in?

CC: The bar cart with the mountain view at Isabel Dahline’s was so dreamy. I also really, really loved that ham/football art piece at Kelly Schoeffel and Matt Murphy's home.

Hygge & West Home: Beyond the Book Part 4

AL: The image of Rod Hipskind’s art ledge in his dining room. The art was so beautiful and they had these little animals up there that kept it from feeling too serious—it was pretty much the perfectly styled art ledge.

Hygge & West Home: Beyond the Book Part 4

Interested in the rest of the Beyond the Book series? Check out Part 1, Part 2, and Part 3

filed under: Our Book: H&W Home


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Thank You!

November 22, 2018

Happy Thanksgiving | Thank You | Hygge & West

We just wanted to wish you a very happy, hygge-filled, Thanksgiving and say THANK YOU so much for your support and encouragement over the last year. We'd be nowhere without our wonderful customers and trade clients and are so grateful to you. Stay cozy out there!

filed under: H&W Updates


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Feeling Like... Black Friday Prep!

November 21, 2018

Feeling Like | Black Friday Sales | Hygge & West

Are you ready for Black Friday? Me too! I'm crossing my fingers for some sales. My Black Friday strategy is pretty focused this year on things I "need" for the new place. This is basically a long way of telling you that 1) I picked a new wallpaper for the bedroom - Queen Anne (Taupe) and 2) we're having a sale and it starts today!

Other items on the list: 1) Rifle Paper Co. rug, 2) Pottery Barn curtain rods, 3) Rejuvenation fireplace tools, 4) our Foret pillow, 5) East Fork Pottery bowls, and 6) a SSMEG.

Happy Shopping!

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Wallpaper Two Ways: Helmsie

November 19, 2018

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Alyssa Alig Photography

From pattern and color flashcards to delicate and understated jewelry, Helmsie is a one-stop shop for the design-conscious momma and baby. Founded by good friends Sarah Howell and Karla Pruitt and based in Georgia, this children's lifestyle brand is the antidote to low-quality, big-box kids stores. The shop's offerings are inspired by the rich culture of the South and designed to be both functional and aesthetically pleasing, with a healthy dose of whimsy in every product. 

Piedmont Taupe wallpaper | Helmsie | Hygge & West

When it was time to find a fresh design perspective for our newest pattern, we just knew we had to tap these stylish mompreneurs. We caught up with Sarah and Karla about how Helmsie came to be, their distinctive mix of modern and nostalgia, and two (of the many!) ways they would style their regionally inspired Piedmont pattern. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photos by Danielle Hulsey Photography

Hygge & West: Tell us a little bit about your backgrounds and how Helmsie came to be. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

Sarah Howell: I live in Atlanta, Georgia with my husband, Nic, our two boys, Helms (4 years) and Lewis (1.5 years), and our black lab, Goodie. I grew up on a small farm outside of Bristol, Tennessee, and met Karla while living in Athens, Georgia, after graduating college. We lived down the road from one another in a little neighborhood called Normaltown. At the time, I was focusing on starting a career in Biomedical Engineering, but after Helms was born I felt a pull to stay home and spend most of my time there. Currently, I raise little humans, teach online courses for a university, and collect beaucoups of vintage jewelry, something my mama and I like to do together. For Helmsie, I primarily handle the business side of things and work with Karla on product development. I'm thankful to be paired up with someone so talented who can take our design from an idea to something we love. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

Karla Pruitt: I live in Athens, GA with my husband, Joseph, 4 year old daughter Lucie, and Okie the corgi. I'm originally from Merritt Island, Florida, and though my mom is Southern, I definitely never considered myself a Southerner. Even amongst Floridians, my family is markedly more sun-loving and water-sport obsessed than your average Sunshine State resident. I fell in love with the South when I moved to Savannah to go to college at SCAD. When we married, Joseph and I had no reason to move to Athens other than that we loved it. Our families lived far away and all over the country, but we were happy in this little college town. Sarah and I became fast friends, and when we had our first babies, decided we should combine our love of design to start Helmsie. Sarah would run the business for us, and her total modern-Southernness and excellent taste would be the guiding inspiration for my designs. My home textile design background and experience designing lots of different kinds of products for many brands prepared me to design products for our own brand. It's been so fun designing goods for Helmsie, informed by the last ten years of my product design experience and immersion in Southern culture.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

SH: Karla and I had dreamed about starting a business together for years. Our styles are similar and our strengths are different, so we thought we would complement one another well. Plus, we really like each other. Ha! My Helms and Karla's Lucie are a few months apart in age, and after they were born we knew we wanted to start a business together focusing on products for mothers and babies. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photos by Danielle Hulsey Photography

H&W: Your tagline is "Nostalgic and Modern Southern Goods for Momma and Babe." How do you find the perfect balance between nostalgia and modern design? How has the South influenced your work?

SH: If you come to visit us in our homes, you will find a happy mix of old and new: a new couch with reupholstered velvet side chairs from a grandmother and vintage Persian rugs paired with lamps from Target and vintage barware. Our personal style definitely spills over into our brand. We love the look and good design of vintage varieties with a muted color palette, but we also appreciate updated, more modern design and the freshness that comes from a mix of styles. 

Collectively, we have both lived in many places around the South. We are undoubtedly and happily influenced by the warm nature of the South: the people, the landscapes, and the good antiquing. Our hope is that our brand reflects the rich and unique culture of the place we call home. It is important to us that Helmsie showcase a new South that is modern and welcoming, yet still boasts of richness in style, and timeless charm for which it is known.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

H&W: There's a real movement in children's products that are both age-appropriate and aesthetically pleasing, and that's exactly where Helmsie lives. Why is it important to you to create children's products that are both functional and well designed?

SH: When we became mothers a few years back, we each had a difficult time outfitting our nursery in a way that blended well with the rest of our home. The products and brands we were drawn to were mostly high-end and though we didn't mind splurging on a few of those items, we knew in the back of our minds that we would be adapting these rooms in a short time to accommodate toddlers. Helmsie was partly born out of a desire to produce well-designed products that parents wouldn't stress over buying. Though we made a decision to keep most of our price-points in an average range, we refused to compromise on quality and take great care to ensure that our products, such as our flash cards, stand up to the test of toddler hands. Our products are designed with both the parent and little in mind, something they both can love together. It doesn't have to be one way or the other and that is where we think Helmsie shines.

Piedmont Indigo wallpaper | Helmsie | Hygge & West

Piedmont Mist wallpaper | Helmsie | Hygge & West

H&W: We're over the moon to launch our new wallpaper pattern, Piedmont, with you! Tell us a little bit about the design process, what inspired you, and why you selected the colorways you did. 

SH: To say we are excited would be an understatement. We are thrilled with how the paper turned out and so grateful to get the opportunity to partner with H&W. Piedmont is inspired by our most popular fine art print, “The Hunt.” It is one of the first pieces of art that we created for Helmsie. The scene is inspired by the South, mainly Georgia. If you were to take a walk through the woods in South Georgia, you would likely see all of the featured flora and fauna: foxes, rabbits, quail, blackberries, peaches, thistles. The ginkgo leaves are inspired by Athens, where we met. The streets of Normaltown are bright yellow in the Fall and it is one of our favorite things about that little city. Karla’s background in pattern design is always informing her new artwork, and she drew “The Hunt”  in a reflected style like a damask.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

She is also a stickler for a good repeat and spent a lot of time getting it just right. We like to think the animals and other design elements in the pattern are perfect for kids or adults, a balance we are always striving for with Helmsie goods.

Piedmont Pine wallpaper | Helmsie | Hygge & West

We picked colors we have always loved and use often in our own homes. The Taupe version would look so great as a backdrop for a gallery wall and the Pine colorway could make a great statement with so much contrast between the white ground and the printed colors.

Wallpaper Two Ways: Helmsie | Piedmont Pine wallpaper | Hygge & West

H&W: Talk a little bit about the two different styles you created using your new H&W wallpaper. Who do you imagine living in each of these spaces?

SH: The first is a children's room, maybe one that just got updated from a nursery. In this room, Piedmont in Pine gives it a grownup feel while still being playful. We added pops of color to keep it interesting for a little one, while using the metal and wood to masculinize the space for a boy. We imagine this little guy to be adventurous with an imagination that keeps his parents on their toes. 

In the second space, you might find someone who appreciates both the old and the new and loves to mesh them into a collected style. Piedmont in Pine is more proper in this room with the velvet sofa and antique chinoiserie lamps. We imagine this person loves to hunt for treasures for their home over time and watch it evolve.

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Kathryn McCrary

H&W: Hygge is the Danish concept of coziness and comfort found in small joys and simple pleasures. And the holidays are, without a doubt, the most hygge time of year. How do you add a little extra hygge to your world this time of year?

SH: Neither of us have family that lives in town, so we take extended time over the holidays to travel to be with them or host them in our homes. The older we get the more we cherish this time together, especially now with kids. This time of year is so dear to us personally and we find joy in just being with friends and family and seeing the holiday season anew through the excitement of our littles. 

We also love to decorate (think vintage Shiny Brite ornaments and bottle brush trees of all shapes and sizes) and drink hot drinks all day long. We have been known to hit the coffee shop multiple times a day. If you find us together, you will probably see us hunkered down with some hot tea and blankets, chatting about life and reality television, a shared guilty pleasure. 

Wallpaper Two Ways: Helmsie | Piedmont wallpaper | Hygge & West

Photo by Danielle Hulsey Photography

RESOURCES:

Big Kid Charm: 1. Map | 2. Bed | 3. Rug | 4. Pillow | 5. Dresser | 6. Mirror | 7. Light

Southern Eclectic:  1. Lamps | 2. Table | 3. Rug | 4. Sofa | 5. Sconces | 6. Art

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Hygge & West Home: Beyond the Book Part 3

November 13, 2018

Hygge & West Home: Beyond the Book Part 3

This wallpaper has been discontinued, but we love how it makes this cozy corner feel even more special.

Creating a book requires putting in a lot of hard work, but it also requires taking a lot out, too. In publishing, as in decorating a home, editing is the name of the game, and sometimes that means making some tough decisions—particularly when it comes to choosing photography.

The selection process for Hygge & West Home: Design for a Cozy Life book imagery was a tough, albeit fun one, and as much as we wish could have seen every single photograph appear in print, we knew we would have to leave some behind. But luckily, these gorgeous photos will still get their time to shine, as we've rounded up a few of our favorite images of entire rooms or spaces that didn't make the cut here in this post. Keep scrolling for H&W Home interior eye candy and to read an interview with Christiana and Aimee about the ins and outs of the book process and what they've learned along the way.

Hygge & West Home: Beyond the Book Part 3

Whether it's on the walls or the floors, we love a good statement pattern.

Hygge & West Home: Beyond the Book Part 3

Hygge & West: How did you select final images for the book? Did you ever disagree—either with each other, Chronicle, or the interview subject—and if so, how did you resolve it?

Christiana Coop: During our first few shoots, we took way too many images, so it was more challenging to narrow down. But we quickly realized about 8-10 was our limit, so we usually only ended up having to cut a couple per chapter. I can’t think of an instance where Aimee and I disagreed strongly about a particular image. We did have a few instances with Chronicle where they thought certain images told the story better and we preferred others. If we felt very strongly, we’d vocalize our opinion and explain our reasoning. I can only think of a couple images that we were really bummed didn’t make it, but ultimately we were really happy with how each chapter turned out.

Hygge & West Home: Beyond the Book Part 3

Aimee Lagos: Completely agree—it was really a collaboration during the shoot between us, James (our photographer), and the homeowners. We feel like we landed in a place that made everyone happy and told the story of each home in a compelling way.

Hygge & West Home: Beyond the Book Part 3

H&W: Of the many images that didn't make the book, why do you love these spaces photos in particular?

CC: I think they were beautifully photographed and furthered each homeowner’s overall story. But there just wasn’t room for them all—so sad!

Hygge & West Home: Beyond the Book Part 3

A collection of dishware this good was hard to pass up!

AL: Because we spent time in the homes, we heard all the stories behind why the homeowners loved certain spaces, or what went into the design of the room. So, given their backstories, it was hard not to get attached to all of the images.

Hygge & West Home: Beyond the Book Part 3

H&W: What about them stood out to you among the rest?

CC: We pretty much loved all the photos that were finalized in the hopes of being included.

Hygge & West Home: Beyond the Book Part 3

Hygge & West Home: Beyond the Book Part 3

AL: A lot of them are exteriors. As this was our first book, we didn’t really think about interiors versus exteriors, but Chronicle had the feedback that interior shots were better—people can recreate things they see from interiors in their own space, whereas exteriors are a bit more limiting. We definitely had not considered that!

Hygge & West Home: Beyond the Book Part 3

H&W: Which of these images was the most painful for you to cut? What do you love most about it?

CC: I thought it was sad to cut Julie Backer’s other daughter’s room (above). I really loved the symmetry of the two rooms taken at the same corner angle, with so much pretty pattern and colors, but both feeling completely unique. Losing that one hurt a bit.

Hygge & West Home: Beyond the Book Part 3

AL: Probably Glenn Lawson’s outdoor shower. His entire backyard was perfection, and that shower with the amazing foliage around it was really something.

Hygge & West Home: Beyond the Book Part 3

Sometimes the homeowner's preferences affect the decision to include or cut an image, as was the case with this stunning dressing room in Slice (Gray).

H&W: After being on set for so many home photo shoots, what do you think makes a great room photo?

CC: I think there has to be something unique and eye-catching. If that element were to be wallpaper, we wouldn’t be mad :)

Hygge & West Home: Beyond the Book Part 3

AL: It’s interesting that sometimes what makes a great photo isn’t what makes a great room—sometimes things have to be moved a bit, the right angle has to be found. Great photos strike a balance between being photo styled, yet still authentic. And good natural light, of course!

Hygge & West Home: Beyond the Book Part 3

Hygge & West Home: Beyond the Book Part 3

This unique entry was especially painful to leave behind.

H&W: Did you learn any tips or tricks for composing a great room photo that translates to creating a beautiful space in real life?

CC: Less is more. The eye needs spaces to rest in. I am seriously going to try so hard to apply this principle to the interior design of my next place.

Hygge & West Home: Beyond the Book Part 3

AL: I’d say having a point of view that carries through the space. I was chuckling over Christiana’s response, but it’s a great example of my tip—she may have a lot of things (albeit beautiful ones) in her space, but they all feel intentional and blend into something greater than the sum of it’s parts.

Hygge & West Home: Beyond the Book Part 3

For more behind-the-scenes at our book creation process, check out Hygge & West Home Beyond the Book Part 1 and Part 2.

filed under: Our Book: H&W Home


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Wallpaper + 3: Heading to the Country!

November 07, 2018

 Country Kitchen Nook | Florebela (Navy) | Hygge & West

Have I mentioned I'm moving to a farmhouse? Oh I have, that's right, because it's pretty much all I talk about :) One of the things I'm most excited about is this kitchen nook and how pretty it's going to be wallpapered in Florebela (Navy)!

Wallpaper + 3 | Moodboard | Florebela (Navy)

I put together a little round-up of some other ingredients I'm considering adding to this country kitchen nook mix as well: 1. blue glass lighting | 2. John Derian plate collection | 3. classic table = you'll find me sitting here all day, everyday.

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Let's Get This Party Started!

November 07, 2018

Hygge & West Turns 10 | cake and champagne

We officially launched Hygge & West on November 24, 2008 which means we're turning the BIG ONE OH! We're going to be celebrating all month long with lots of cake, champagne, and yes, giveaways!

Otomi (Taupe) wallpaper + Otomi cake | Hygge & West

The first one is happening now. Head to our Instagram to tag a friend and be one of 3 lucky winners to receive 3 rolls of wallpaper!

Wallpaper and champagne | Piedmont (Indigo) Wallpaper

Cheers!

 

filed under: H&W Updates


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