Pattern Stories

Browse by category or simply tuck right into our latest post for pattern-filled content to which you'll keep coming back.

How Elsie Larson Created a Pattern-Filled Home Office That Doubles as a Kids’ Creative Play Space
When it came time to design the home office out of which she would run her wildly popular website, A Beautiful Mess, Elsie Larson...
Universal + H&W: Meet Josie Shenoy, the Artist Behind Be Good
Prior to the launch of our Universal collection, we had been closely following the impressive career of London-based illustrator Josie Shenoy. We knew for...
Universal + H&W: Meet Annie Brady, the Artist Behind Hill Valley Toile
When it came time to design the Back to the Future-inspired pattern for our new Universal collection of wallpapers and shower curtains, we knew we...
A Conversation with Aimee Lagos and Christiana Coop About Bringing the Universal + H&W Collection to Life
After 13 years of designing wallpapers, our Universal + H&W collection was an opportunity to learn something new, as it marks the first time...
How Designer Jo Gick Used Pattern to Make Her Hallway a Destination of Its Own
When interior designer Jo Gick of J & J Design Group began the process of decorating the new hallway in her home addition, she knew...
Why H&W Co-Founder Christiana Coop Chose This Schoolhouse Pattern for Her California Farmhouse Bedroom
When you own a wallpaper company and have every pattern in its arsenal at your disposal, it can be difficult to decide which ones...
Schoolhouse + Hygge & West: Meet the Artists Behind the Designs
When we started dreaming up our most recent collaboration with Schoolhouse, we knew they would have exacting standards when it came to selecting the...
How Sarah Fremont’s Scandinavian Roots Inspire Her Pattern-Filled Home (and Her Tips for Filling Your Home With Pattern, Too!)
Sarah Fremont isn’t afraid of pattern. Where others might opt for quiet and neutral, Sarah goes bold. In Sarah’s world, there is no place...
Katie Elliott of Schoolhouse on Entering the World of Wallpapers With Our Newest Collaborative Collection
Four years ago, Katie Elliott packed up her nearly two-decades-long life in Boston and moved across the country to Portland, Oregon, for an opportunity...
Drawn to Nature: Illustrator Lisel Jane Ashlock
Much of Lisel Jane Ashlock’s childhood was spent knuckle-deep in the soil of the family garden or bird watching with her self-proclaimed “naturalist” mother....
Beekman 1802: Living, Working, & Decorating on a 60-Acre Farm in Upstate New York
Brent Ridge and Josh Kilmer-Purcell When Brent Ridge, a doctor specializing in geriatrics at New York City’s Mount Sinai and the head of Martha...
Pattern Players: Martha Dayton
Martha Dayton is a Minneapolis-based designer that creates welcoming, sophisticated, and beautifully balanced residential and commercial spaces. Known for expert space planning and a...
Pattern Players: Elsie Larson
When Elsie Larson of A Beautiful Mess moved into a new home earlier this year, and reached out to us about using one of...
Pattern Players: Carmeon Hamilton
When we first came across Carmeon Hamilton of Nubi Interiors, we fell head over heels for her fearless approach to design. Whether its all-over...
Product + Pattern: Scott McGlasson
Photography by David Ellis We met Scott McGlasson of Woodsport at a trade show when we were first starting out—his booth was across from...
Product + Pattern: Tasha Schultz
When styling the photoshoot for our new PATCH NYC collection, we craved pieces that conveyed a sense of lived-in luxury, authenticity, and maybe even...
Pattern Players: Susannah Watts
Photo by Jaelynn Rose Photography Based in Grand Rapids, MI, designer Susannah Watts of Swatts & Co. Design Studio has been nominated as HGTV...
Pattern Players: Kwandaa Roberts of Tiny House Calls
When she's not seeing patients or chasing around her two young children, Dr. Kwandaa Roberts can be found using her precise surgical skills in...
Pattern Players: Batya Stepelman
Photo by Matthew Eaton Photo Pattern people are our kind of people, and Batya Stepelman is nothing if not a pattern person. Founder of...
Pattern Players: Holly Williams
As if critically acclaimed country singer and songwriter weren't enough accomplishments for one lifetime, Holly Williams has also added retail shop owner (she owns...
Pattern Players: Mary Heffernan of Five Marys Farms
Who hasn't dreamed of ditching their 9-to-5, moving to the country, and living on a farm? Mary Heffernan has turned what many can only...